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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
The 3 Top SEO Strategies for Building Product Brands
When one conducts a “random” search for a product or service on the Internet, the results are anything but random. Rather, search engines like Google organize and display pages (lots of pages) of results… in what appears to be a well-choreographed dance. That...
What Crayola can teach building product brands
Since its beginnings in 1903, Crayola has been an important part of everyday life for kids, parents, and educators. That didn’t happen by accident. The brand has been very intentional about how it cultivates such a strong following, and their approach holds some...
Eight Ways to Future-Proof Your Building Product Brand
It’s easy to get lulled into complacency when the housing industry is at the top of its game. In fact, The National Association of Realtors Affordability Index, which looks at three key metrics -- home prices, mortgage rates and...
How to Align Your Building Product Brand Teams
How often does your Sales team talk to your Marketing team? Do they speak the same language? Are they really listening to one another? Are they aligned in their efforts? Consider the following truths: 60% of sales pipelines are stuck… with no decision pending.67%...
The Best Social Strategy for Your Building Product Brand
Since our last economic cycle -- and the resulting great recession -- it’s become clear that all businesses need to be active on social media. To help engage with customers and prospects. Build brand awareness. And to drive sales. No argument there, right? But...
How to Make your Building Product Brand into a Superhero
As summer approaches, so does blockbuster movie season -- and as our friends at Marvel and DC know -- Americans love movies about superheroes. In fact, my kids are buzzing about the release of Black Widow and Venom. And why not? Ever since Superman flew onto the...
Why the Time is Now to Promote the Skilled Trades
Currently, millions of Americans who have lost their jobs due to the pandemic continue to search for employment. At the same time, the number of skilled labor jobs in the U.S. is significantly exceeding the supply of workers qualified to fill them.
What Building Product Brands Need to Know About Podcasts
The value of influencer marketing in today’s media landscape can’t be overstated. Influencers enable building product brands to reach a wide range of audiences… with a message that is perceived as an authentic endorsement -- in comparison to ads --...
Change is Hard – Zillow shows in new campaign that they ‘get’ how home buyers feel
The stakes in Real Estate have never been higher. And that’s creating a feverish competition of creative one-upmanship among some key players... including RE/MAX, Rocket Mortgage, and now Zillow. In the old days, the ad wars were reserved for the Madison Avenue...
Building Product Brands Trend: Click and Collect
The growth of “click and collect” and what that means for building product brand websites The last year has changed virtually everything. From new ways of working. To remote learning. And how we buy products. Importantly, there’s a clear trend towards -- Click and...
How Biophilic Design Can Nurture Building Product Brands
With Earth Day just around the corner, we thought we’d take a deeper dive into an evolving trend: biophilic design.
How to Grow Brand Loyalty for Building Products
Creating brand loyalty is a business model that accomplishes immediate sales benefits, as well as a marketing strategy, designed to foster long term equity. After all, loyalty increases the ability for a brand to establish a robust customer base that will be faithful...
