Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Why the Time is Now to Promote the Skilled Trades
Currently, millions of Americans who have lost their jobs due to the pandemic continue to search for employment. At the same time, the number of skilled labor jobs in the U.S. is significantly exceeding the supply of workers qualified to fill them.
What Building Product Brands Need to Know About Podcasts
The value of influencer marketing in today’s media landscape can’t be overstated. Influencers enable building product brands to reach a wide range of audiences… with a message that is perceived as an authentic endorsement -- in comparison to ads --...
Change is Hard – Zillow shows in new campaign that they ‘get’ how home buyers feel
The stakes in Real Estate have never been higher. And that’s creating a feverish competition of creative one-upmanship among some key players... including RE/MAX, Rocket Mortgage, and now Zillow. In the old days, the ad wars were reserved for the Madison Avenue...
Building Product Brands Trend: Click and Collect
The growth of “click and collect” and what that means for building product brand websites The last year has changed virtually everything. From new ways of working. To remote learning. And how we buy products. Importantly, there’s a clear trend towards -- Click and...
How Biophilic Design Can Nurture Building Product Brands
With Earth Day just around the corner, we thought we’d take a deeper dive into an evolving trend: biophilic design.
How to Grow Brand Loyalty for Building Products
Creating brand loyalty is a business model that accomplishes immediate sales benefits, as well as a marketing strategy, designed to foster long term equity. After all, loyalty increases the ability for a brand to establish a robust customer base that will be faithful...
Instagram Tips for Home and Building Products
Engaging effectively on relevant social media platforms continues to grow in importance for Home and Building Product brand plans. And, with more than 1 billion users, Instagram has become one of the most popular social networking sites. Ninety percent of...
Creating Content That Delivers for Building Product Brands
While a picture may be worth a thousand words, there is no substitute for delivering engaging written content. After all, even the most detailed image or infographic will express complex thoughts more completely... when presented together with written narratives. The...
Best Digital Trends For Building Product Brands
The digital landscape continues to surge, shaped by the need to share information and gain mindshare in a more complex -- and competitive -- business environment. Audiences are consuming an ever-increasing wealth of digital content daily… and brands that have not yet...
Steven Kleber of Kleber & Associates Joins Global Opportunities Board at National Association of Home Builders
Click here to view the PRWeb release. Home and building products industry veteran Steven Kleber has accepted an invitation to join the National Association of Home Builders Global Opportunities Board. Kleber, who is founder and principal of Kleber &...
Why a Woman’s Role… is in the Building Industry
Since 1995, March has been dubbed “Women’s History Month.” Each year the many accomplishments made by women are highlighted and celebrated. Women continue to break through glass ceilings, as better career opportunities are increasingly available – allowing more women...
How to Create New Life for Building Product Brands
Yes, history certainly has a habit of repeating itself. So, in many ways, perhaps it shouldn’t be a surprise that the times we are currently facing seem reminiscent of those experienced following the Spanish Flu in 1918. While similarly disruptive at that time -- when...
