Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Instagram Tips for Home and Building Products
Engaging effectively on relevant social media platforms continues to grow in importance for Home and Building Product brand plans. And, with more than 1 billion users, Instagram has become one of the most popular social networking sites. Ninety percent of...
Creating Content That Delivers for Building Product Brands
While a picture may be worth a thousand words, there is no substitute for delivering engaging written content. After all, even the most detailed image or infographic will express complex thoughts more completely... when presented together with written narratives. The...
Best Digital Trends For Building Product Brands
The digital landscape continues to surge, shaped by the need to share information and gain mindshare in a more complex -- and competitive -- business environment. Audiences are consuming an ever-increasing wealth of digital content daily… and brands that have not yet...
Steven Kleber of Kleber & Associates Joins Global Opportunities Board at National Association of Home Builders
Click here to view the PRWeb release. Home and building products industry veteran Steven Kleber has accepted an invitation to join the National Association of Home Builders Global Opportunities Board. Kleber, who is founder and principal of Kleber &...
Why a Woman’s Role… is in the Building Industry
Since 1995, March has been dubbed “Women’s History Month.” Each year the many accomplishments made by women are highlighted and celebrated. Women continue to break through glass ceilings, as better career opportunities are increasingly available – allowing more women...
How to Create New Life for Building Product Brands
Yes, history certainly has a habit of repeating itself. So, in many ways, perhaps it shouldn’t be a surprise that the times we are currently facing seem reminiscent of those experienced following the Spanish Flu in 1918. While similarly disruptive at that time -- when...
Steve Kleber and Jillian Pritchard Cooke Present: Invigorate Your Business by Elevating Healthy Kitchen & Bath Design
On February 9-12, the National Kitchen & Bath Association hosted KBIS/IBS 2021. For the first time in its existence, the premier kitchen and bath tradeshow took place on an all virtual platform. Steve Kleber, founder of K&A, and Jillian...
What Building Product Brands Can Learn From RE/MAX And Rocket Mortgage
Two brands that support the home buying process are trying their best to stand out this year. When you’re a company whose product or service -- is literally interchangeable with your competitors’ -- you have to work really hard to stand out. RE/MAX is arguably one of...
Women in Building Trades
Women continue to break glass ceilings, and the building industry is no exception. Nearly 10% of the building trade workforce is female, and that number is on the rise. The 2008 economic recession sent shockwaves through the building industry, stalling new...
Cool Refrigeration Trends for Healthier Living
Over the last year, life has been turned upside down. Adjusting to the “new normal” has magnified the shortcomings of existing home design and unearthed some new opportunities. This has allowed homeowners to rethink the utility of their living spaces. One of the most...
Sales & Marketing: Lessons Learned From Super Bowl LV
After a challenging season riddled with game-day cancellations due to the pandemic, NFL’s season concluded with Super Bowl LV last Sunday. The 43-year-old future hall of fame quarterback Tom Brady faced the 25-year-old uber-talented Patrick Mahomes. Brady secured yet...
Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
