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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
How Building Product Marketers Can Use Pinterest to Grow Brand Presence
While brands like yours have traditionally focused marketing efforts on Facebook and Instagram...Pinterest has rapidly evolved into a powerful platform that can be leveraged to differentiate Building Product Brands from competition. And Pinterest continues to...
How Building Product Brands Can Get in on Black Friday, Cyber Monday Action
A BFCM-type “event” can be an effective way to differentiate your brand. And help you get a leg up on the competition. If your company sells materials as widely available as flooring, decking, surfacing, or cladding, BFCM marketing provides a great opportunity to grab an audience’s attention.
What Tesla and Hummer tell us about Building Product Sales
Americans have a long history of home improvement dating back to the early 20th century… when the Sears, Roebuck and Co. catalog sold homes in the mail that could be purchased and assembled by anyone with a basic understanding of carpentry. Ever...
Recycling Isn’t Just Good for the Planet, It’s Good for Brands
Today is the 23rd anniversary of America Recycles Day. Part of the Keep America Beautiful® initiative, the annual observance is dedicated to promoting and celebrating recycling by educating Americans via thousands of nationwide events. Given that community gatherings...
How a Journalistic Approach Can Promote Brand Trust
In life and in business, it’s often better to tell your own story than to have someone tell it for you. Consider the “spin” that each party put on the reasons their candidate was in the best position to ultimately win the U.S. presidential race. And the deluge of...
Earn Brand Trust With Native Content
Audiences today are more knowledgeable and more demanding than ever before. They’re more quality conscious and much more value conscious. They are also more skeptical. More questioning. And, yes, less trusting. To trust your messaging, audiences must first trust your...
Lowe’s Takes a Stand for Genuine Diversity
The events of 2020 have made it clear that American businesses have a long way to go toward diversity and inclusion. The virus that has resulted in the death of 221,000+ Americans and left millions sick… has disproportionally impacted communities of color. According...
Replicating the Wow Factor in a Virtual World
For building product brands big and small, the tempo of each year often revolves around a core trade show calendar. After all, most manufacturers allocate a significant amount of their annual marketing budget to trade shows -- as these events are critically important,...
How to Get Your Building Products on TV Shows
Increasingly, companies are looking at more creative ways to help consumers learn about their brands. While traditional marketing tactics such as print, broadcast and digital advertising continue to remain relevant, more brands are turning to approaches such as...
How Giving Back Pays Meaningful Dividends
If nothing else, the year 2020 has taught us that the world is an increasingly interconnected place. And that corporations play a major role in keeping society functional. As much of the country continues to shelter in place, many of the world’s challenges in turn,...
Marketing to One of Your Most Influential Customers
It’s probably no surprise that women drive most household purchasing decisions. Women currently control $7 trillion in U.S. spending. In fact, women today account for 85 percent of all purchases and drive 70 to 80 percent of all consumer spending. And...
Connecting With Customers in a Virtual World
While we may want things to return at some point to how they were before COVID-19, there’s no denying that the world has been altered significantly in the past six months. Consider the recent Democratic and Republican presidential conventions... where boisterous...
