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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Replicating the Wow Factor in a Virtual World
For building product brands big and small, the tempo of each year often revolves around a core trade show calendar. After all, most manufacturers allocate a significant amount of their annual marketing budget to trade shows -- as these events are critically important,...
How to Get Your Building Products on TV Shows
Increasingly, companies are looking at more creative ways to help consumers learn about their brands. While traditional marketing tactics such as print, broadcast and digital advertising continue to remain relevant, more brands are turning to approaches such as...
How Giving Back Pays Meaningful Dividends
If nothing else, the year 2020 has taught us that the world is an increasingly interconnected place. And that corporations play a major role in keeping society functional. As much of the country continues to shelter in place, many of the world’s challenges in turn,...
Marketing to One of Your Most Influential Customers
It’s probably no surprise that women drive most household purchasing decisions. Women currently control $7 trillion in U.S. spending. In fact, women today account for 85 percent of all purchases and drive 70 to 80 percent of all consumer spending. And...
Connecting With Customers in a Virtual World
While we may want things to return at some point to how they were before COVID-19, there’s no denying that the world has been altered significantly in the past six months. Consider the recent Democratic and Republican presidential conventions... where boisterous...
Home Depot, Lowes Reporting Details Building Product Sales Surge
As COVID-19 has forced a large portion of the population to shelter-in-place or work from home, many people are spending more time staring at their four walls with dreams of making them -- and everything within them -- more beautiful and functional....
Why Going Dark During a Crisis is a Mistake
The COVID-19 pandemic, with corresponding political and public health responses, has disrupted commerce and life in a way that hasn’t been seen in generations, if ever. Rising tensions and uncertainty have encouraged companies to venture outside of their comfort...
Telling Your Brand’s Story with Video
If the old adage, “A picture is worth 1,000 words,” holds true, then 60-seconds of video is worth 1.8 million words, according to James McQuivey of Forrester Research. Written content will continue to be important for telling your brand’s story. Yet for making...
How Building Product Brands Can Leverage Testimonials
Because the B2B buyer journey is typically complex – and often requires buy-in from multiple parties – it’s important to make it as easy as possible for prospects to justify specifying your brand over the competition. In a study by Gartner,“70% of...
How to Get Architects to Specify Your Building Products
Building Product Manufacturers work tirelessly to improve their products in the hopes of getting those products specified by those who determine the materials used in a particular construction project. The reality at most architectural firms is that design projects...
New Research: COVID-19 e-Commerce Trends Stand to Benefit the Building Products Industry
Even before COVID-19 hit our shores, much of American commerce has been trending toward digital purchases. According to recent U.S. Department of Commerce quarterly e-commerce figures, consumers spent $602 billion online with U.S. merchants in 2019... up 15...
Elevate Your Building Products With Brand Ambassadors
Recent research confirms that audiences are increasingly focused on whether they can trust a brand when making purchasing decisions… ranking “trust” closely behind “price”, according to a survey from Edelman Similarly, a study by Nielsen found...
