Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Why a Woman’s Role… is in the Building Industry
Since 1995, March has been dubbed “Women’s History Month.” Each year the many accomplishments made by women are highlighted and celebrated. Women continue to break through glass ceilings, as better career opportunities are increasingly available – allowing more women...
How to Create New Life for Building Product Brands
Yes, history certainly has a habit of repeating itself. So, in many ways, perhaps it shouldn’t be a surprise that the times we are currently facing seem reminiscent of those experienced following the Spanish Flu in 1918. While similarly disruptive at that time -- when...
Steve Kleber and Jillian Pritchard Cooke Present: Invigorate Your Business by Elevating Healthy Kitchen & Bath Design
On February 9-12, the National Kitchen & Bath Association hosted KBIS/IBS 2021. For the first time in its existence, the premier kitchen and bath tradeshow took place on an all virtual platform. Steve Kleber, founder of K&A, and Jillian...
What Building Product Brands Can Learn From RE/MAX And Rocket Mortgage
Two brands that support the home buying process are trying their best to stand out this year. When you’re a company whose product or service -- is literally interchangeable with your competitors’ -- you have to work really hard to stand out. RE/MAX is arguably one of...
Women in Building Trades
Women continue to break glass ceilings, and the building industry is no exception. Nearly 10% of the building trade workforce is female, and that number is on the rise. The 2008 economic recession sent shockwaves through the building industry, stalling new...
Cool Refrigeration Trends for Healthier Living
Over the last year, life has been turned upside down. Adjusting to the “new normal” has magnified the shortcomings of existing home design and unearthed some new opportunities. This has allowed homeowners to rethink the utility of their living spaces. One of the most...
Sales & Marketing: Lessons Learned From Super Bowl LV
After a challenging season riddled with game-day cancellations due to the pandemic, NFL’s season concluded with Super Bowl LV last Sunday. The 43-year-old future hall of fame quarterback Tom Brady faced the 25-year-old uber-talented Patrick Mahomes. Brady secured yet...
Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
Highlights from CES 2021
As people spend more time at home, they are interested in improving health, wellness, efficiency and connectedness within their living spaces. Consumers are focusing on indoor air quality, air and water purification, healthier cooking and even pet stations.
How to Give your Building Product Brand a Fresh Start in 2021
Can it be… that the post-pandemic world is really approaching? Just this March, we were all scouring the aisles of our local grocery stores for toilet paper. Do we even remember the BeforeTimes when people used to “zoom” in fast cars...
The Moment Makes the Brand
Looking back at channel engagement for the last 18 months or so, few brands stand out as much for us as Lowe’s. As an Atlanta-based marketing firm, we’re not playing favorites here -- after all, their main competitor is headquartered right in our own backyard. The...
2020’s Top White Paper Downloads
The Kleber & Associates team wishes you and your loved ones a safe and happy holiday! Enjoy these free resources, including our most popular white paper downloads this year, to learn how to grow your business by adapting messaging and products to better fit the...
