Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Home, Sweet(er) Home
The impact of COVID-19 has been felt everywhere, but nowhere more so than in the home. While many people thought of their home as their sanctuary prior to the pandemic, many are growing weary of esisting spaces after being confined in them month after month. And this...
Home Improvements on the Rise – How to Strike While the Iron is Hot
According to a recent survey of 1,000 homeowners using Houzz, more than half who were in the process of renovating their home have continued to pursue their renovations when the coronavirus pandemic was declared in mid-March. While 47 percent of homeowners...
Taking It Outside – The Growing Influence of Outdoor Living
Before COVID-19, homeowners were already spending more time outdoors. According to the American Institute of Architects’ Q2 2020 Home Design Trends Survey, interest in outdoor living areas continues to increase as does a desire for spaces that seamlessly transition...
Building Customer Affinity – All You Need is Love…
Every audience has favorite brands – the companies and products they return to on a regular basis, simply because the brand offers reliable, high quality products and exemplary customer service. In response, savvy brand marketers have learned that offering a...
How Brands Can Challenge the Status Quo and Succeed in the B2B Battleground
Most everyone has heard of a challenger brand. Think about IKEA. The Swedish company that single-handedly transformed the designer furniture space when they created a brand that offered accessible, flat-pack furniture for a highly affordable price. Or Airbnb, who...
Proof on the Horizon for the Housing Market
This week we screened a wealth of industry data metrics that gives us confidence that the worst for the housing industry is behind us. An optimist by nature, I can’t afford to be naïve. Optimism is a force of life that keep us moving forward… yet our clients...
With Increased Audiences Now Online During the Pandemic Why is Digital Ad Spend Falling?
The COVID-19 pandemic has produced an unexpected treasure-trove of marketing data. And opportunity. Building Product Brand market watchers have anticipated that this moment is a golden opportunity to interact and engage with a captive, largely homebound...
When it Comes to Influencer Marketing for Building Products Brands – Trust Rules
There’s no doubt that we’re in “strange times.” And, the COVID-19 pandemic has changed a lot of things – including how we take in and evaluate information. As consumers spend more time surfing the web and making online purchases, they are becoming more reliant on information from third-party sources.
Don’t Stop Believing – How Building Products Brands Can Support Their Partners During COVID-19
Amidst the uncertainty, we’re all trying to settle into the “new normal.” One thing is for certain: this moment provides building product brands with opportunities to grow business partner relationships… now in refreshing, new ways. As a result of sheltering-in-place,...
Navigating the New Normal with Social Media
Amidst the uncertainty of COVID-19, we’re all trying to settle into the “new normal.” While that means something a little different to everyone, we all share a common goal: trying to adapt to something most of us didn’t see coming. While the pace of life has slowed...
How Innovative Building Product Brands are Leveraging Technology
The one constant in business (and life) is change… and the speediest changes are often reflected through technology. As technology evolves, it alters the landscape of various industries – changing how customers interact with and what they expect from companies....
What Building Product Brands Can Learn from the Coronavirus
Despite our collective experience from previous disruptions to the Building Product and Financing Channels, the panic and economic events associated with the coronavirus (COVID-19) is unlike anything we’ve witnessed. The International Air Transport Association says...
