Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Home Depot, Lowes Reporting Details Building Product Sales Surge
As COVID-19 has forced a large portion of the population to shelter-in-place or work from home, many people are spending more time staring at their four walls with dreams of making them -- and everything within them -- more beautiful and functional....
Why Going Dark During a Crisis is a Mistake
The COVID-19 pandemic, with corresponding political and public health responses, has disrupted commerce and life in a way that hasn’t been seen in generations, if ever. Rising tensions and uncertainty have encouraged companies to venture outside of their comfort...
Telling Your Brand’s Story with Video
If the old adage, “A picture is worth 1,000 words,” holds true, then 60-seconds of video is worth 1.8 million words, according to James McQuivey of Forrester Research. Written content will continue to be important for telling your brand’s story. Yet for making...
How Building Product Brands Can Leverage Testimonials
Because the B2B buyer journey is typically complex – and often requires buy-in from multiple parties – it’s important to make it as easy as possible for prospects to justify specifying your brand over the competition. In a study by Gartner,“70% of...
How to Get Architects to Specify Your Building Products
Building Product Manufacturers work tirelessly to improve their products in the hopes of getting those products specified by those who determine the materials used in a particular construction project. The reality at most architectural firms is that design projects...
New Research: COVID-19 e-Commerce Trends Stand to Benefit the Building Products Industry
Even before COVID-19 hit our shores, much of American commerce has been trending toward digital purchases. According to recent U.S. Department of Commerce quarterly e-commerce figures, consumers spent $602 billion online with U.S. merchants in 2019... up 15...
Elevate Your Building Products With Brand Ambassadors
Recent research confirms that audiences are increasingly focused on whether they can trust a brand when making purchasing decisions… ranking “trust” closely behind “price”, according to a survey from Edelman Similarly, a study by Nielsen found...
Home, Sweet(er) Home
The impact of COVID-19 has been felt everywhere, but nowhere more so than in the home. While many people thought of their home as their sanctuary prior to the pandemic, many are growing weary of esisting spaces after being confined in them month after month. And this...
Home Improvements on the Rise – How to Strike While the Iron is Hot
According to a recent survey of 1,000 homeowners using Houzz, more than half who were in the process of renovating their home have continued to pursue their renovations when the coronavirus pandemic was declared in mid-March. While 47 percent of homeowners...
Taking It Outside – The Growing Influence of Outdoor Living
Before COVID-19, homeowners were already spending more time outdoors. According to the American Institute of Architects’ Q2 2020 Home Design Trends Survey, interest in outdoor living areas continues to increase as does a desire for spaces that seamlessly transition...
Building Customer Affinity – All You Need is Love…
Every audience has favorite brands – the companies and products they return to on a regular basis, simply because the brand offers reliable, high quality products and exemplary customer service. In response, savvy brand marketers have learned that offering a...
How Brands Can Challenge the Status Quo and Succeed in the B2B Battleground
Most everyone has heard of a challenger brand. Think about IKEA. The Swedish company that single-handedly transformed the designer furniture space when they created a brand that offered accessible, flat-pack furniture for a highly affordable price. Or Airbnb, who...
