Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
8 Ways to Increase Landing Page Conversions for Building Products
The purpose of a landing page is to create an opportunity to “convert” a prospect into a customer by expanding upon the promise made in an advertisement or link – driving the prospect to take a specific action. Just as with a website, creating a positive user...
Greenbuild 2019
The 2019 Greenbuild International Conference and Expo was held in Atlanta last week, attracting 20,000 attendees from the U.S. and abroad. Focused on “A New Living Standard,” the conference included four days of networking, educational sessions and green building...
Materials Innovations at the Remodeling Show/DeckExpo
Last week, design-build professionals congregated in Louisville, Kentucky for the 2019 Remodeling Show and DeckExpo, a co-located event focused on residential building, remodeling and deck construction. In addition to offering more than 45 seminars in seven tracks and...
How to Optimize Your Building Products Blog
In the age of content marketing, blogging has quickly become an important marketing strategy for Building Product Brands who are looking to increase traffic to their websites and generate more leads. In fact, establishing a blog not only attracts more potential...
Amplify Building Product Brand Awareness with Live Events
When developing a content marketing strategy, it’s all too easy to limit content to the usual suspects – for example, blog posts, case studies, white papers and social media posts. While these are all great ways to get your brand’s message out to current and...
Social Intelligence for Building Product Brands
Market researchers are obsessed with data. Day in and day out, they face that boundless frontier called the internet... endlessly mining its depths for useful information. They hold onto this vast database of research — counting their precious nuggets and...
3 Keys to Memorable Marketing Experiences
Maya Angelou has many poignant quotes, but the one that’s our favorite is, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Why? Because it goes against the tendency to simply tell audiences why...
Maintaining Healthy Circulation For Building Product Brand Content
3 Recommendations for Maintaining a Clean Customer Database Every building products company should start thinking like a media company. That’s a topic we’ve covered on more than one occasion... most recently when we discussed the idea of how brands can take a...
Driving Facebook Engagement to Help Build Your Brand
No one likes an attention seeker. If you stop and think about it, the kid at recess yelling, “pick me, pick me,” was most always chosen last for kickball. The guy who sent his high school crush way too many love notes likely never went to prom. The brown-noser at work...
ADT Redeems Itself
Earlier this year we were highly critical of ADT’s Super Bowl ads, which featured HGTV personalities Adam and Drew Scott (aka “The Property Brothers”). Perhaps we should have held our criticism in abeyance while they rolled out the rest of the campaign. Though we can...
It’s Clear – Innovation Shines at GlassBuild | Tradeshow Report
This past week, glass industry leaders from the U.S. and abroad gathered in Atlanta at GlassBuild America: The Glass, Window & Door Expo to discover the latest advances in architectural glass products, fabrication and installation solutions. From educational...
Home Depot/Lowe’s Q2 Results & Marketing Critique
Fears of a global recession have been brewing lately as the United States’ trade war with China continues to intensify. One area of the economy that shows strength, however, is home improvement. Despite a manufacturing slowdown and weak business investment in the general economy, both The Home Depot and Lowe’s Home Improvement – the undisputed leaders in big box home improvement retail – showed impressive Q2 earnings last week.
