Home & Building Blog

EFFECTIVE MARKETING FOR BUILDER PRODUCTS

As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.

3 Rules For Marketing Building Product Sub-Brands

3 Rules For Marketing Building Product Sub-Brands

Quick: what company developed early versions of the digital camera, positioning them to be innovators in the category? Give up? The answer is Kodak. That’s right, the company that has been rendered all but obsolete by the digital photography age -- actually created...

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How to find Influencers for Building Product Brands

How to find Influencers for Building Product Brands

Sometimes, as it has been said, “It’s not what you know… It’s who you know.” And those influencer-relationships may well be the golden tickets that home and building products can leverage best to help grow brand equity.

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Building Trust with Bloggers

Building Trust with Bloggers

Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved.

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PCBC 2019 – Building Product Brands Go Full Steam Ahead

PCBC 2019 – Building Product Brands Go Full Steam Ahead

Image courtesy of PCBC The world’s leading building product manufacturers congregated in San Francisco in late May to showcase their latest products along with the trends that are driving the homebuilding industry into 2020 and beyond. The Kleber & Associates team...

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Realtor.com Misses An Opportunity, And We Miss Elizabeth Banks

Realtor.com Misses An Opportunity, And We Miss Elizabeth Banks

What was wrong with Elizabeth Banks? It’s a question we find ourselves asking Realtor.com (not that they’d answer) after seeing their new “Unreal” series of ads. If you don’t remember, Realtor.com retained the services of actress Elizabeth Banks to appear in their...

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How To Avoid Buyer’s Remorse in Building Products

How To Avoid Buyer’s Remorse in Building Products

The home and building world was rocked recently by a new report that millennials who have purchased homes, to a very large degree, regret that decision. How did this happen? And what can you do about it? For years, the industry has struggled with mixed signals from...

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