Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
How to Make ‘Quality Content’ King in 2018
It’s early January, 2018. The time of year that ushers in a slew of blogs and articles making predictions about the year to come. Some of those predictions will turn out to be correct. Many will not. In fact, the only thing that can be accurately predicted is that...
How to Engage Building Product Employees
Just about every company, at least the ones with even an ounce of good sense, know the importance of their employees. But for some, employees are literally the face of their brand. One of those companies, The Home Depot, is taking an interesting approach toward...
How to Grow a Massive Email List in the New Marketing Environment
Discover how to create a unique mix of strategies that grow your building materials email lists using content marketing, social media, co-marketing, and paid search advertising.
Is The Subscription Razor Blade Model Coming To Home Appliances?
A long-admired model in the CPG business has been refillable razor blades. The basic idea is that brands like Gillette don’t make their money on the handles, but on the refillable razor cartridges that need to be replaced every week. Could this model work in other areas, like the food/home appliance category? Tovala is betting on it.
What Building Products Brands Can Learn About Engagement From Retailers
Toys ‘R Us filed for bankruptcy. Sears is on life support. Retailers across the nation are finding it too difficult to compete with the likes of Amazon. But some retailers are not only surviving, but thriving. How?
Lowe’s Black Friday Video Helps Two of its Most Important Target Audiences Out of a Tight Spot
In this world of constantly changing, increasingly fragmented media, it’s becoming harder for brands to command the attention of the consumers they covet. There is so much content being created, standing out has become a real challenge. And it’s not getting easier. To...
Sonos uses storytelling to show their place in people’s lives
Their approach is to take a well-established theme and build stories around it. And to our eye, they’ve done an outstanding job. The company has created a series of ads that stories that are very short (only 30 seconds), yet very rich and detailed. With very little dialog, the ads use visual storytelling and music (of course) to show the viewer what’s going on.
Influencer Marketing Strategies for Building Products
In just 7 minutes, you’ll discover how to attract influencers and micro-influencers to your building products business, get them talking about your brand to their inner circles, and measure their impact on your sales — almost down to the dollar.
How and How Not To Use Technology to Reach Consumers
Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users, with...
Q3 Building Products Outlook | GlassBuild Show Report
While recent hurricanes amplified concerns about labor and construction material costs, builder confidence remains firm. Not even floods, geo-political threat of thermonuclear conflict or $1,000 iPhones could test the resilience and passion at The Glass, Window &...
Don’t Borrow Someone Else’s Stripes. Create an Entirely New Pattern of Success by Leveraging Your Expertise.
Being better is not enough. You must also be different… preferably radically different. Start by determining what’s unique about the expertise you have to offer. Differentiation is essential, even if it seems like every product in your category is offering the same...
Is Tiny House Living the New American Dream?
While skeptics argue the popularity of tiny house living is driven by reality television and simply a passing fad, research is showing it’s a trend driven by a changing culture that’s defining how we live in the 21st century. A perfect storm of an aging population, boomerang college grads drowning in student loan debt, and lack of suitable and affordable housing for all but the affluent are only some of the factors driving the tiny house demand and the increase in multigenerational living.
