Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Lowe’s Black Friday Video Helps Two of its Most Important Target Audiences Out of a Tight Spot
In this world of constantly changing, increasingly fragmented media, it’s becoming harder for brands to command the attention of the consumers they covet. There is so much content being created, standing out has become a real challenge. And it’s not getting easier. To...
Sonos uses storytelling to show their place in people’s lives
Their approach is to take a well-established theme and build stories around it. And to our eye, they’ve done an outstanding job. The company has created a series of ads that stories that are very short (only 30 seconds), yet very rich and detailed. With very little dialog, the ads use visual storytelling and music (of course) to show the viewer what’s going on.
Influencer Marketing Strategies for Building Products
In just 7 minutes, you’ll discover how to attract influencers and micro-influencers to your building products business, get them talking about your brand to their inner circles, and measure their impact on your sales — almost down to the dollar.
How and How Not To Use Technology to Reach Consumers
Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users, with...
Q3 Building Products Outlook | GlassBuild Show Report
While recent hurricanes amplified concerns about labor and construction material costs, builder confidence remains firm. Not even floods, geo-political threat of thermonuclear conflict or $1,000 iPhones could test the resilience and passion at The Glass, Window &...
Don’t Borrow Someone Else’s Stripes. Create an Entirely New Pattern of Success by Leveraging Your Expertise.
Being better is not enough. You must also be different… preferably radically different. Start by determining what’s unique about the expertise you have to offer. Differentiation is essential, even if it seems like every product in your category is offering the same...
Is Tiny House Living the New American Dream?
While skeptics argue the popularity of tiny house living is driven by reality television and simply a passing fad, research is showing it’s a trend driven by a changing culture that’s defining how we live in the 21st century. A perfect storm of an aging population, boomerang college grads drowning in student loan debt, and lack of suitable and affordable housing for all but the affluent are only some of the factors driving the tiny house demand and the increase in multigenerational living.
Two Home Automation Brands Show Us How To — And How Not To — Connect With Consumers
The next battleground for homeowners’ dollars is in the future. Home automation and Internet of Things (IoT) are making their way into our homes, and some big brands are battling for supremacy.
What can we learn from Rust-Oleum’s troubles?
Ah, the good, old days of advertising. You used to be able to make unsubstantiated, but mostly plausible, claims about the capabilities of your product. You could use copy like “Twice the Coverage!” in a yellow starburst to get consumers’ attention. It wasn’t necessarily completely accurate, but it made the point that your product does more than expected. Not anymore…
How to Decode Buyer Intent — and Maximize the Value Potential of Each Prospect in Your Funnel
Discover why the traditional ‘lead’ is all but dead, and how a small shift in your strategy can turn every prospect into a potential sale by giving them what they want when they want it.
Tugging at Emotions Is A Powerful Approach …If It’s Done Well
When it comes to connecting the emotions of home to your brand and product. Do it right, and you have the audience in the palm of your hand. But if you’re careless, you can leave them confused about what you’re saying and what you’re even selling. Two recent examples give us both ends of the spectrum.
Why C-level Execs And Their Leadership Teams Must Electrify Their Brands Using Social Media — And How And Where To Do It
If your C-level execs and team leaders aren’t using social media to create remarkable brand-building experiences for your prospects, here’s a rundown of why they must and how they can — and where to start right now.
