Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Building Product Ad Goes Down Like Politician: The Monthly Critique of Building Product Advertising
The Mad Men behind the latest ad campaign from U-Line, an award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, were obviously absent the day the professor covered the true purpose of advertising...
Face the Facts: Why Building Materials Need to Stop Old School Banner Advertising
We get it… clicking on a website and seeing your brand front-and-center in the form of an old school banner ad is a rush and a quick check-off the marketing list. But in reality, what are you really gaining from the use of this dated platform? Performance levels...
How Millennials Can Boost Sales For Building Materials
With rent in the U.S. at an all-time high and interest rates remaining at an all-time low, the best way for Millennials to avoid paying 30 percent or more of their monthly income on rent is to become homeowners. In June 2015 first-time homebuyers accounted for 32...
How to Get More People Talking About Your Building Product
If you don’t consider blogger engagement a crucial component of your marketing strategy, you should probably just stop reading this now. We’ll be here when you’re ready to get serious for influencing one of the most powerful, yet misunderstood, channels in marketing....
Footprint over Square Foot – The Rise of Small Space Homes
Economic, social and environmental issues combine to produce the backdrop of the traditional housing market. Consumers that want a nice place to live, in a good area, close to robust infrastructure or a commercial hub will typically be held to a certain price...
How Building Products Can Compete and Win as a Challenger Brand
Say the phrase “challenger brand” and classic marketing stories come to mind: Avis vs. Hertz, Coke vs. Pepsi, Apple vs. Microsoft. These are typically David and Goliath stories, where smaller companies nibble away at the market share of industry giants, frequently...
What Every Building Product Manufacturer Should Know About Content Marketing
What is Content Marketing? The concept behind content marketing is relatively easy to grasp. By producing and publishing content that has value, you will engage with potential customers on a level above and beyond simple advertising or direct marketing. The real key...
Trends at PCBC 2015 – Fire Meets Water
The K&A team attended the Pacific Coast Builders Conference (PCBC 2015), located in sunny San Diego, from June 24 to 25. Our adventure began by sweeping the show floor to scope out the latest products and trends specifically catering towards residential and...
NeoCon 2015 – The Latest Trends in Commercial Interiors
NeoCon 2015—the 47th edition of the show—was held at the Chicago Merchandise Mart June 15 to 17 to showcase the commercial interior industry’s most innovative design solutions. Over seven hundred companies exhibited, and thousands of new products were introduced. As...
AIA 2015: Observations from the K&A Team
It’s a rare opportunity for us to experience a home and building industry trade show right in our back yard, so when the moment arises, we take advantage. This year the K&A team made the trek to AIA Atlanta, the American Institute of Architects Conference held at...
ICFF 2015: Contemporary Design in NYC
The International Contemporary Furniture Fair, or ICFF 2015, was held in New York City from May 16 to 19. The twenty-seventh edition of North America’s platform for global design drew over thirty-thousand designers from twenty-four countries, and featured a wide range...
HD Expo 2015: Solving Problems with Style
The Hospitality Design Exposition and Conference (HD Expo 2015) was held in Las Vegas, Nevada, from May 13 to 16. Presented by Hospitality Design magazine, it's the premier trade show offering the newest and most innovative products for interior designers, architects...
