Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
DCW 2015: Smarter, Leaner Organizations a Cause for Optimism in US Building Market
We're a couple weeks removed from the biggest trade event of the year - Design and Construction Week 2015. In year's past, we took this time to digest what we saw, follow-up on press opportunities and take a collective sigh of relief. As we discussed...
Scent Marketing: A Familiar Smell
While not a new marketing concept (in fact, we wrote about it in 2009), the practice of using aromas to illicit an emotional connection remains an intriguing premise. Most recently, airlines are discussing the use of scent in brand marketing to help differentiate...
Our Picks for the Best New Products at this year's IBS Show
So we've talked about the amount of walking we did, the trends we saw and the sentiment among the attendees. What about new products? You can't have a trade show issue without discussing the star attraction. Our team compiled their favorites and we left it to a vote....
Dads in Ads: What’s the Latest Trend?
The way men are portrayed in advertising and on TV has changed a lot over the years. On this year’s Super Bowl, it’s changing yet again. Here at Kleber and Associates, we specialize in brands that are built around the home, so it makes sense that we pay...
Design and Construction Week 2015: Our Team’s Top Trends, Observations
So what were the prevailing trends at Design and Construction Week? With four team members on the floor, K&A was fully immersed in the experience. We asked our associates to compile their observations on what seemed prevalent and what resonated with them. Joey...
Our Staff's Picks for the Best New Products at IBS 2015
So we’ve talked about the amount of walking we did, the trends we saw and the sentiment among the attendees. What about new products? You can’t have a trade show issue without discussing the star attraction. Our team compiled their favorites and we left it to a vote....
Dads in Ads: What’s the Latest Trend?
The way men are portrayed in advertising and on TV has changed a lot over the years.On this year’s Super Bowl, it’s changing yet again. Here at Kleber and Associates, we specialize in brands that are built around the home, so it makes sense that we pay attention...
Top DCW Trends and Observations from the K&A Team
So what were the prevailing trends at Design and Construction Week 2015? With four team members on the floor, K&A was fully immersed in the experience. We asked our associates to compile their observations on what seemed prevalent and what resonated with them....
Smart Home Trends from the 2015 Consumer Electronics Show
If there is one thing we know from the 2015 Consumer Electronics Show it’s that the smart home is no longer something from a sci-fi flick; it’s existing in neighborhoods today. Imagine waking up and your lights have already turned on and the coffee has already begun...
The Barn: Four News Reader Options to Help Get Your Team Organized, Educated in 2015
Here in the barn, we’re always testing out the latest and greatest apps and websites that help put technology to work for our clients and associates. One subject that comes up this time of year is managing the seemingly endless flow of content we receive through...
Marketing Home Products: Febreze’s Road to the Billion Dollar Club
Aside from your existing customer base, it’s important to be knowledgeable about emerging, lucrative demographic groups as they have the potential to alter your business. Take for example the newest generation to influence the home and commercial building products industry: the tech-savvy Millennials or Generation Y. This group is quickly becoming of first-time homebuyer age, and for those of us in the home and building industry, this is the group to watch closely.
Let the 4 P’s of Integrated Marketing Work for You
While today’s IMC continues to be a customer-centric approach, technology has changed the playing field. Regardless of their consumer or B2B-focus, companies are increasingly developing their own content and using social media, contests, user-generated content, video clips and other Web-based applications to engage with consumers.
