Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Marketing Home Products: Febreze’s Road to the Billion Dollar Club
Aside from your existing customer base, it’s important to be knowledgeable about emerging, lucrative demographic groups as they have the potential to alter your business. Take for example the newest generation to influence the home and commercial building products industry: the tech-savvy Millennials or Generation Y. This group is quickly becoming of first-time homebuyer age, and for those of us in the home and building industry, this is the group to watch closely.
Let the 4 P’s of Integrated Marketing Work for You
While today’s IMC continues to be a customer-centric approach, technology has changed the playing field. Regardless of their consumer or B2B-focus, companies are increasingly developing their own content and using social media, contests, user-generated content, video clips and other Web-based applications to engage with consumers.
Put the 4 P's of Integrated Marketing to Work For You
In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as advertising, public...
Black Friday: Extravaganza or a Holiday Compromise?
Lowe’s used social media to roll out its Black Friday Sneak Peek. The company’s website uploads new deals consumers can expect to see during the Black Friday sales, with the caveat while supplies lasts”.
Is Your Pitch Perfect? Take Steps to Elevate Your Brand and Pitch
You know the story. When two or more entrepreneurial businesspeople source a new concept and decide they want to launch it together, they start a company. When it comes to naming it, there can be some back and forth, but eventually a name is decided upon. Next a logo...
Brands Put Best Foot Forward at Remodeling Show, DeckExpo, and JLC LIVE 2014
Home and building products put best foot forward at Remodeling Show, DeckExpo, and JLC LIVE 2014, as K&A answers the question, “What was new at the show?”
JLC LIVES’s Tool Alley Steals the Show at R|D|J 2014
Featuring many of the industry's leading manufacturers, hands-on training and a wide-ranging conference program, the Remodeling Show/DeckExpo / JLC LIVE 2014 succeeded in bringing representatives from scores of remodeling, deck-building and...
The Trillion Dollar Opportunity – Marketing to Hispanic Americans
Kleber and Associates has published a new white paper on Hispanic consumerism with the most recent data and latest strategies for marketing success.
Keep Your House Warm and Your Wallet Happy this Winter
In anticipation of another harsh winter season, homeowners and apartment dwellers alike are pondering ways to “winterize” their homes while also saving money. With the exception of warmer climates, most will likely see at least some snow this winter with temperatures...
Kleber & Associates Named New Agency of Record for Georgia Pacific Gypsum
Kleber & Associates has been named as an advertising agency of record for Georgia-Pacific Gypsum LLC and will support the brand’s global marketing initiatives through multiple product promotions.
International Woodworking Fair in Atlanta Draws Large Crowd
Kleber & Associates’ 2014 summer media tour included the International Woodworking Fair in Atlanta, one of the largest trade shows in the world IWF features more than 1,000 exhibitors in the woodworking industry.
Industry Expert Announces Fall Remodeling Trends – Furniture, Organization and "Retro" Styling
“A recovering economy has boosted homeowners’ confidence in their property values,” says Steven Kleber, president of the National Remodeling Foundation. “Accordingly, we’re seeing them excited to invest in high-quality, luxury home and outdoor living products with a reasonable expectation for a return on that investment.”
