Home & Building Blog

EFFECTIVE MARKETING FOR BUILDER PRODUCTS

As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.

Let the 4 P’s of Integrated Marketing Work for You

While today’s IMC continues to be a customer-centric approach, technology has changed the playing field. Regardless of their consumer or B2B-focus, companies are increasingly developing their own content and using social media, contests, user-generated content, video clips and other Web-based applications to engage with consumers.

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Put the 4 P's of Integrated Marketing to Work For You

Put the 4 P's of Integrated Marketing to Work For You

In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant.  That’s where integrated marketing communication (IMC) becomes important.  With IMC, all aspects of marketing communications such as advertising, public...

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JLC LIVES’s Tool Alley Steals the Show at R|D|J 2014

Featuring many of the industry's leading manufacturers, hands-on training and a wide-ranging conference program, the Remodeling Show/DeckExpo / JLC LIVE 2014 succeeded in bringing representatives from scores of remodeling, deck-building and...

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Keep Your House Warm and Your Wallet Happy this Winter

In anticipation of another harsh winter season, homeowners and apartment dwellers alike are pondering ways to “winterize” their homes while also saving money. With the exception of warmer climates, most will likely see at least some snow this winter with temperatures...

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Homeowners Choosing Popular Upgrades as the Economy Recovers

The remodeling industry is experiencing a steady uptick, as the nation’s recovering economy encourages renewed homeowner investment. Following one of the most significant plunges in the U.S. real estate channel’s history, homeowners are now opting to consider their existing space for their residential upgrades.

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