Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Millennials Face Reality with ‘90s
Welcome to the Kleber & Associates blog! Millennials Face Reality with ‘90s Here’s the latest. Most Millennials are old souls striving for a successful, yet carefree existence not easily found in what many would call a difficult reality. According to MediaPost’s...
Are Circles Google’s Key to Success?
Welcome to the Kleber & Associates blog! Are Circles Google’s Key to Success? Here’s the latest. Some believe that Google is God – a company that can do no wrong. Others feel that the company has seen its fair share of failure. The same opposing opinions go for...
“Super Greenies”: A new breed of conservationists
Welcome to the Kleber & Associates blog! Here’s the latest on “Super Greenies”: A new breed of conservationists. In theory, Green products have a large consumer base. Saving water, energy, forests, and our planet are noble goals that many people have embraced....
A New Way to Find Your Dream Home
Welcome to the Kleber & Associates blog! Here’s the latest on A New Way to Find Your Dream Home If anything good has come from the recession and poor housing market, perhaps it is the marketing innovations in the housing market. As houses are harder and harder to...
Honest Feedback: Brought to You by Domino’s, Powered by Social Media
Welcome to the Kleber & Associates blog! Here’s the latest on Honest Feedback: Brought to You by Domino’s, Powered by Social Media How confident are you in the product you make? Do you think it’s a winner? More importantly…do your customers think it’s a winner?...
Home, Sweet, Movie Set
Welcome to the Kleber & Associates blog! Here’s the latest on (Home, Sweet, Movie Set Have you ever wondered what it would be like to live in your favorite movie? Maybe you want to travel through space in the Starship Enterprise or sail the seas on the Black...
My Home of the Future
A few weeks ago, I featured several homes that provided a glimpse into the future of homebuilding. As a follow up, I figured I’d share what I think the home of the future will look like, featuring smart home building products and materials. Here are some key features...
Checking the Reality Check on Google Plus
Welcome to the Kleber & Associates blog! Here’s the latest on Checking the Reality Check on Google Plus After writing about the adaptability that must be integrated into social media strategies and the initial excitement surrounding Google+, our intern, Tracey...
Charity and Green Combined for the Greater Good
Welcome to the Kleber & Associates blog! Here’s the latest on Charity and Green Combined for the Greater Good. Habitat for Humanity has routinely been on the front lines helping those in need. But they also provide housing that helps the environment. Using...
Going Green: The Tradeoff Game
Welcome to the Kleber & Associates blog! Here’s the latest on Going Green: The Tradeoff Game. There are many reasons and approaches to go green. Going green can save energy and water, reduce harmful emissions and preserve plants and wildlife. But often each green...
The Social Media Test: How Social Search Should Affect Your Posts
Alan Hamlyn recently wrote a very compelling post about the end of SEO as we know it. For years search engine optimization has been touted as the number one way to drive potential customers to your site. Until now, SEO has been all about selecting the “right”...
Update: My 2 Scents on Home Branding (Plus One)
Welcome to the Kleber & Associates blog! Here’s the latest on My 2 Scents on Home Branding (Plus One) Last year I shared with you my thoughts on using scents to brand the home. Most people choose scents for their home like fresh air, clean linen, coffee, or apple...
