Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
On The Best Advice I’ve Ever Received
Welcome to the Kleber & Associates blog! Here’s the latest On The Best Advice I’ve Ever Received Today’s post is a response to a Let’s Blog Off topic written by Trey Hoover, who is currently interning with K&A. For additional perspectives on the best advice...
Febreze Profiting from New Market Trends
A recent Wall Street Journal article announced that Febreze has joined the “$1 Billion Club,” noting the company’s recent success. While the housing market has certainly brought a lot of home products down with it, certain small aspects of daily home life are in fact...
Home product marketing changes with the times
As companies like Microsoft keep finding more uses for technology that can track movement and facial expressions, prices for the technology are steadily declining. For advertisers, this means a new tool is at their disposal. What’s really interesting about this...
Marketing Home and Building Products as Services
Long gone are the days when a milk man delivered the milk. We have gained, however, infinitely more services, especially with the internet’s advancement. Way better, perhaps, than milk delivered to your door. These days, there are services available to meet almost...
Eye-tracking device improves laptops, industries
Computer technology is constantly changing. Laptops are getting lighter, faster and some even have touch-screen capabilities. A new component in the works, an eye-tracking device, could make laptops even faster and, most impressively, more personable. The device can...
Can a logo make a difference?
JC Penney has recently redesigned its logo in an attempt to modernize and reinvigorate the brand. The change comes about a month after the company’s recent announcement to downsize, a decision which means closing six under-performing department stores, scaling down...
Top 20 Building Product Brands to Follow on Twitter
Welcome to the Kleber & Associates blog! Here’s the latest on the Top 20 Building Product Brands to Follow on Twitter For quite some time, I’ve had a running list on Twitter of home and building products, experts and influencers. This gives me a quick reference to...
SEO & Social Media Buzzwords you need to know
If you’re trying to promote your business or just looking to find a voice on the web, you’ll inevitably run into a few unfamiliar terms. The world of internet marketing is full of jargon –specifically acronyms– that can get a little confusing if you’re just starting...
Investors Gain Positive Opportunities in Housing
According to a recent article on Seeking Alpha, there is good news for investors—the housing sector is rising. As the following charts show, the lowest period for this sector was in July and September of last year. Since then, the index has been moving back toward the...
Housing affordability hits record high
Offering another reason to believe the housing industry – and economy as a whole – is strengthening, the NAHB/Wells Fargo Housing Opportunity Index reported that nationwide housing affordability has reached a record high. Based on households earning the national...
Don’t Lead Your Customers to Unsubscribe
Welcome to the Kleber & Associates blog! Don’t Lead Your Customers to Unsubscribe. Here’s the latest. Through Facebook, Twitter and e-mail, companies can reach out to consumers faster than ever. However, consumers can unsubscribe faster than ever, too. One click...
Why remodeling is seeing significant growth
Welcome to the Kleber & Associates blog! Here’s the latest on Why remodeling is seeing significant growth When Harvard issues a report, people listen. Last month, Harvard's Joint Center for Housing Studies issued a study entitled "A New Decade of Growth for...
