Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Home Building Trends & News, May 2010
Big Builders Collect Big Checks In this age of populist rage at Wall Street bigwigs for awarding themselves extravagant (frankly, we would call it blasphemous) top-level bonuses, some big-name home building executives made quite a pretty penny even as their companies...
The Sweet Smell of Success
Welcome to the Kleber & Associates blog! Here’s the latest on The Sweet Smell of Success Marketing home products through olfactories What do you think of when you smell chocolate chip cookies baking in the oven? What about freshly cut roses? We all link memories,...
The Great Water War
The Great Water War between tap water and bottled water is an ongoing one. It seems that debates about the environmental effects of tap water and the impact of unrecycled plastic bottles will forever continue between environmental advocates and bottled water...
Fiber Cement Gaining Popularity
Nichiha Sierra Premium Shake Numbers released last week by research firm the Freedonia Group say consumer demand for siding in the U.S. is expected to climb a healthy 6.5 percent per year through 2014. The Cleveland-based market research firm attributed the gains to a...
FTC Says Kids Need to Understand Advertising
A new initiative sponsored by the Bureau of Consumer Protection wing of the Federal Trade Commission (FTC) features a rather novel take on educating kids and ‘tweens’ on the effect of advertising on their young lives. The initiative takes the form of a website called...
How your home can improve your health
Welcome to the Kleber & Associates blog! Here’s the latest on How your home can improve your health. Not many of us think about our backs or joint pain when selecting pieces for our home’s décor. Color, style, aesthetic appeal and price typically consume our...
Home Star Passes in House; Senate Vote Looming
Like its venerable (and controversial) Energy Star predecessor, the Home Star bill would pave the way for homeowners and contractors to reap the benefits from energy-efficient and “green” projects. Michigan Congressman Sander Levin announced last week that the House...
Coverings 2010 Report
Coverings, the tile and stone exhibition and conference, took place in Orlando from April 27--30. By all measures it was a successful show. Coverings reported a 7 percent increase in attendance over 2009's 22,000 attendees. Zoe Voigt, tile writer and author of Tile...
The 3 C’s for Home Builders
Welcome to the Kleber & Associates blog! Here’s the latest on The 3 C’s for Homebuilder Marketing. Gale Steves, author of the recently-published book “Right Sizing Your Home,” sat down with K&A to discuss how home builders have been marketing their homes...
K/BIS 2010 Report
Though smaller in size and attendance than some years past, K/BIS 2010 – in my humble opinion – had a more positive and optimistic vibe despite the numbers. A smaller footprint and more compact booths gave the illusion of better traffic. Nielsen Expositions, the firm...
How we celebrated Earth Day 2010
K&A Green Team on Earth Day As millions of people around the globe recognized Earth Day yesterday, so too did our K&A Green Team. Some of the K&A staff along with our friends at Nichiha disconnected from the grid for a while to help out at a local park. We...
Where Health and Sustainability Meet
K&A's trip to the GREENGUARD offices The “green movement” as we think of it today has gone through a considerable amount of changes since Rachel Carson’s landscape changing book Silent Spring and the legislative fervor of the 1970s. But somewhere between Teddy...
