Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Using Meaningful Measurement when Marketing Home Products
Clients Want More of it, PR Pros Agree According to a recent survey of 520 international public relations professionals conducted by the Institute for Public Relations (IPR), as reported by MediaPost, clients are asking their public relations agencies to measure in...
U.S. Positioned for Marketing Home Products in an Economic and Housing Upturn
An economic and housing upturn is lurking somewhere in the future. With hope, new government plans and economic resources could make it happen sooner rather than later. Where is the Potential? BusinessWeek said that “housing starts are expected to jump to 980,000...
Marketing Home Products to Different Generations in Today’s Workforce
An In-depth Look at Today’s Corporate Culture As business owners, it’s crucial to not only understand the distinctive groups of generations and individuals that make up your staff, but also what defining life events shape their attitudes, workplace strengths and...
Top 10 Reasons Why Social Media is Valuable to Marketing Home Products
No longer simply regarded as an industry buzzword, social media continues to escalate in popularity among both corporate marketers and agencies as a cost-effective and invaluable marketing strategy. The latest hype – using Facebook, Twittter, LinkedIn and blogs – also...
Marketing Home Products Within the Generational Housing Bubble
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Within the Generational Housing Bubble The Baby Boomers account for more than 78 million Americans and have been the primary catalyst for the bustling housing market during the...
Marketing Home Products to Millennials
Generation Poised to Put U.S. Housing Market Back on Track According to Harvard’s State of the Nation’s Housing 2009 report, as reported by Reuters, America’s youngest generation – Millennials – offers a lifeline for the nation’s current housing crisis. A group of...
The New Marketing Home Products Reality: It’s Nifty To Be Thrifty
Welcome to the Kleber & Associates blog! The New Marketing Home Products Reality: It’s Nifty To Be Thrifty. Here’s the latest ... As marketers, we’re faced with a new consumer reality. We’re seeing a more pragmatic approach to spending, an...
Authenticity Must Ring True When Marketing Home Products
Welcome to the Kleber & Associates blog! Authenticity Must Ring True When Marketing Home Products. Here’s the latest... Today’s marketplace is flooded with news of companies trying to stay afloat and sustain market share. Then there are the billion-dollar...
New Consumerism in Marketing Building Products: How Long Will it Last?
We’ve discussed “new consumerism” before, stating the current recession has led to vast changes in consumption attitudes and increasingly discerning consumers have also impacted marketing home products. Seemingly, our consumption-frenzied nation has now adopted the...
Marketing Building Products Requires Solid Target Research
No doubt the recession has changed most people’s consumption attitudes, creating an alteration of worldwide consumerism as we previously knew it. Today’s consumers have adopted the mantra, “it’s nifty to be thrifty,” looking for cost-effective product and service...
Practical Advice for Marketing Home Products
Are You Ready for 2010? How to Assess Your Marketing for the Coming Year I presented two topics at the 2009 Southern Building Show & Conference – “Marketing in a ‘Low’ Time” and “Eco-Friendly Building Trends.” Like other tradeshows this year including the Kitchen...
Social Media Success in Marketing Home Products
Welcome to the Kleber & Associates blog! Here’s the latest on Social Media Success in Marketing Home Products What Building a Campaign Really Takes It’s no secret that the advent and ever-increasing popularity of social media has changed the way the world...
