Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Marketing Home Products to "Lite Green" Consumers
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to "Lite Green" Consumers Small Steps to Take for a Sustainable Future The emerging environmental awareness throughout America is quickly becoming mainstream. Finding ways to...
Marketing Building Products to Today’s Cautious Consumer: The Dos and Don’ts
Most organizations are facing new realities in today’s economic environment. Consumer behavior has changed dramatically, and virtually the entire population has reconsidered its spending habits. We’ve seen a return to the basics where people are being judicious about...
Look to High-Performing Brands for Example When Marketing Home & Building Products
What are They Doing That You Aren’t? To market home and building products in the current economic climate, companies have to dig deep and find new ways to reach their customers. As companies and consumers spend less, convincing your customers to buy your product or...
Marketing Home Products to Affluent Consumers
Those with Higher Incomes More Confident About Future Economy An April 2009 online Barometer survey conducted by Ipsos Mendelsohn as reported by MediaPost, found that among adults with an income of $100,000 or greater, the highest income segment -- those with a...
Marketing Home Products to “Ruppies” & Reaching Out to an Overlooked Population
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to "Ruppies": Reaching Out to an Overlooked Population By and large, retirement no longer means moving to a beach resort or assisted living community. The emergence of “Ruppies”...
Navigating the Online World – How to Improve Marketing Home Products Online
The surge of consumers to the Web looking for information, shopping and social networking is creating a marketing opportunity for those who make their company and product information accessible to the buying public. We’ve listed a few simple tools that can help you...
World Famous Canadian Architect, Arthur Erickson, Dies at 84
An excerpt from the Los Angeles Times: Arthur Erickson, the prominent Canadian architect who designed the campus of Simon Fraser University, Robson Square in Vancouver and the Canadian Embassy in Washington, and whose work on the California Plaza towers in downtown...
Regulation and Innovation Affect Marketing Home Products
The landscape of America is changing. Major modifications in our nation’s building codes have altered the way homes and communities are being designed and constructed. Those who are marketing home products have no doubt seen this national paradigm shift supporting...
Marketing Building Products with ‘Perceived’ Vs. ‘Real’ Value: Which Makes Consumers Buy?
A product’s price tag defines its value – at least that’s what recent studies have found. According to a wine test conducted by researchers at the Stanford School of Business and California Institute of Technology, a wine’s taste is perceived to improves as its price...
Marketing Home Products with Social Media: 12 Reasons Your Brand Should Become Part of the Online Conversation
The exorbitant popularity of social media has given people all over the world a voice like never before. As demonstrated by the face off between Ashton Kutcher and CNN for the most Twitter followers, one individual can literally have more perceived influence than an...
Luxury Branding & Marketing Home Products: 5 Tips for Luxury Brand Marketers
Despite popular belief and the barrage of negative media reports, the luxury housing market remains strong. The wealthy are rather unaffected by the housing slump as they are less concerned with mortgage and interest rate issues. Negative media reports surrounding the...
From Classic to Tech-Savvy: How Will Marketing Home Products Follow Suit?
Brands are trading-up from their historic roots and traditional marketing methods to meet the appeal of today’s tech-savvy consumers. Take Rubik’s Cube for example. This iconic brand of the 1970s has evolved from the original manual version to an ingenious touch...
