Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Campaign Critique: Why Coldwell Banker Isn’t Targeting Buyers
The world has changed dramatically for Real Estate brands. The least affordable housing market in decades has set the stage for a rise in the percentage of deals cancelled… as climbing rates make home ownership more expensive. Mortgage applications dropped last week...
PR for Building Product Brands – a Multi-Faceted Approach
Public Relations is a critical element of any strategic communications plan -- and an essential part of a brand’s larger marketing approach. The term gets used a lot. But what is PR, really? For starters… it’s much more than press releases. Or finding the perfect...
Show Review – Best New Products at PCBC 2022
PCBC 2022 Puts the Spotlight on “The Future of Home” After a two year hiatus, the K&A team returned to San Francisco in late June to participate in the Pacific Coast Builders Conference (PCBC) 2022 summer trade show. PCBC attracts builders from across the U.S. and...
A Winning Thought Leadership Content Strategy for Building Product Brands
Changes in commerce over the last two years have created what can only be described as seismic shifts. A big part of that change has been in commerce and consumption habits… which have fundamentally altered the traditional purchasing experience. For consumers, online...
Kleber & Associates Promotes Paul Anater to Senior Account Executive
ATLANTA, GA July 1, 2022 – Kleber & Associates is proud to announce the promotion of Paul Anater to Senior Account Executive. Anater has been with the firm for the previous two years as a creative brand copywriter and thought leadership content strategist....
Show Review – Best New Products at NeoCon 2022
Last week, the K&A team attended NeoCon 2022 at the Merchandise Mart in Chicago. The show, which was marking its 53rd edition, is a celebration of all things contract design. This year’s theme, “Design Makes a Statement,” was centered around the merging...
Campaign Critique: “Concrete Combat” for Building Product Pros
Have Reality TV shows heralded the downfall of modern civilization? Or rather, do they provide a creative platform for marketers to leverage? The popularity of competition themed reality shows has spawned a growing wave of niche, special-interest series like “The...
Why Generational Marketing Matters for Building Product Brands
The last Howard Johnson’s restaurant in the country closed its doors for good this past week, marking the end of an era for the once-iconic American brand. From its humble beginnings in the 1920s, the restaurant would become the largest restaurant chain...
Social Media – What’s Peanut Butter Got to Do With It?
Marketing is never a one-size-fits-all or set-it-and-forget-it process. This advice is particularly relevant… when considering complex social media landscapes. Yes, social media platforms are constantly evolving. Reaching ever broader -- and more diverse -- audiences....
Tips for a Building Product Brand Website That Gets Noticed
Now, more than ever, simply having a web presence isn’t enough. When customers and prospects want to learn more about a building product or solution -- to check on available options or to answer a question -- audiences expect to be able to find the information they’re...
NAHB National Association of Home Builders “Shop Talks” hosted by Steve Kleber
Steve Kleber will be hosting The NAHB Global Opportunities Board in the latest in a series of Shop Talks, casual member-to-member conversations on topics of interest to members across the world. The next Shop Talk -- Building Techniques: Avoiding Leaks -- will be...
What The Home Depot/Lowe’s Earnings Mean for Building Products
When it comes to the economy, this past week was particularly eventful. On Thursday, the Dow Jones tumbled 1,160 points, experiencing its worst trading day since June 2020. On Tuesday, big box retail quarterly earnings reports were announced by The Home Depot,...
