Let’s face it, we all love to have our egos stroked and boast our own success, but there is a time when you need to realize that entrustment is key to being a good leader. And this specifically relates to those of you in higher-level management,...
What is Matel’s Future and How Does this Affect You and the Home Industry? We’ve all heard about the Mattel recall. Since the year 2000, more than 15 million products have been recalled by the largest U.S. toymaker – 9.5 million of those on Tuesday....
It’s simple. If people are interested in what you’re saying, they’ll continue paying attention as long as you’re sharing new and valuable information. And how do you accomplish this? Below are six ways to create content that packs a punch: Be...
Green and environmental marketing has exploded in the last year. A study conducted by TerraChoice of 12 large U.S. stores found more than 1,700 products boasting green credentials. Despite efforts by the Federal Trade Commission, green marketing claims are virtually...
Today’s consumers are constantly being inundated with news-related information about the environment and how to live a healthier, more fulfilled lifestyle. It seems that everywhere you look, more and more consumer products are being labeled eco-friendly and...
Just as the brand name Starbucks resonates prosperity and the feeling of needing “celebrity cash” to purchase a simple cup of Joe, companies worldwide are carefully selecting company brand names and aligning themselves with other companies that equate...
