Welcome to the Kleber & Associates blog! Here’s the latest on Learning from Sub-Zero Wolf and Wall Street This month, Kleber & Associates was thrilled to launch the Grand Opening Ribbon Cutting of the new Atlanta flagship Sub-Zero and Wolf Appliance $4...
Welcome to the Kleber & Associates blog! Here’s the latest on Advancing the Science of Neuromarketing Earlier we discussed the emerging field of neuromarketing. One company bringing the science of nueromarketing closer to a reality is NueroFocus, part of the...
It’s the classic product flop story. New Coke. Rolled out in 1985, Coca-Cola introduced the new soft drink formula after consumer research indicated the product would be a success. New Coke was soon discontinued amid endless consumer outrage. Countless theories...
Welcome to the Kleber & Associates blog! Are we still ignoring the male consumer? Here’s the latest on. A few years ago, K&A put together a white paper on “Missing Males,” and how many – if not most – marketers tend to ignore...
Welcome to the Kleber & Associates blog! Is There an App for That? Here’s the latest. How often do you use your smartphone in place of your computer to surf the Internet? Smartphone technology is very well suited for those of us on the go. The...
Welcome to the Kleber & Associates blog! Here’s the latest on Honest Feedback: Brought to You by Domino’s, Powered by Social Media How confident are you in the product you make? Do you think it’s a winner? More importantly…do your...
