Welcome to the Kleber & Associates blog!The kitchen is a purchasing benchmark. Here’s the latest. I remember a few years back, diamond distributor De Beers had a billboard which read, “Your kitchen can wait.” The point being, buy...
As companies like Microsoft keep finding more uses for technology that can track movement and facial expressions, prices for the technology are steadily declining. For advertisers, this means a new tool is at their disposal. What’s really interesting about this...
Welcome to the Kleber & Associates blog! Here’s the latest on Super Sunday Branding It’s what they work hard for all year long. And Super Bowl Sunday is their time to shine. No, not the football players… advertising execs! With well over...
Welcome to the Kleber & Associates blog! Here’s the latest on Trending: Less is More Every company’s goal is to get its brand noticed by its target audience. But with so many brands out there, a new trend in brand awareness is surfacing: Less is More....
For many, the light at the end of the tunnel is upon us! For anyone who does not have AT&T as their cell phone provider and has clamored for an iPhone, the wait is over. Starting February 10, the iPhone 4 will be available through Verizon Wireless, as Apple ends...
Welcome to the Kleber & Associates blog! Can Your Logo Stand on its Own? Here’s the latest. Starbucks revealed its new logo last week, removing the words “Starbucks” and “coffee” from its iconic green and black mermaid...
