To Fingerprint or Not?

Your computer is as unique as you are – charismatic, outgoing and sensitive. All jokes aside – a lot can be determined from a single machine. Think of your computer or cell phone as a true reflection of yourself, secrets included. Whether you use your...

Trust and Advertising: Bridging the Gap

Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads,...

Effective branding, straight up

Welcome to the Kleber & Associates blog! Here’s the latest on Effective branding, straight up Embracing the opportunity to really get its brand name in the face of the general public is Absolut Vodka, which is giving bus shelters a makeover in various areas...

Marketing Home Products on Black Friday

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products on Black Friday   Many know the day after Thanksgiving to be a time of long lines, shopping bags and incredibly deep discounts.  The pseudo-holiday that is dubbed...

The Next Step in Scent Marketing

Many say that the sense of smell is the most powerful sense at recalling memories and emotions.  A few months ago, we wrote a blog discussing smell as a current marketing tool and used in new ways to market home products. Well, it looks like Scent Marketing is...

LinkedIn as your Real Estate agent?

For those who say that social media is a fad might want to rethink their viewpoint the next time they sell their home. LinkedIn has partnered with Rofo.com to create a real estate portal on LinkedIn, steering the real estate industry into social media.  The app...