The day after Thanksgiving — has been known as “Black” Friday since the 1950s. Yet, it wasn’t until the 1980s that the term became widely accepted as marking the beginning of the holiday shopping season… when retailers...
In strategy and budget planning for 2023, without exception, our building product clients all want to talk about TikTok. So, let’s talk. In the five years of its existence, the app has gone from teenage fad to a juggernaut that’s one of the most discussed,...
Last week, thousands of industry professionals congregated at the 2022 Greenbuild International Conference and Expo in San Francisco, the largest annual event for green building professionals worldwide. More than 200 exhibitors showcased their offerings on...
In 2006, Google bought an 18-month-old video sharing platform that attracted 30,000 visitors a day. At the time, internet video was a hit or miss proposition. Yes, other sites also featured video. But none of them hosted user-created video exclusively. That $1.65...
The US construction industry has a diversity problem. Currently, just 6% of construction workers are Black. And Asians make up a mere 2%. Women account for 10.9%… even though they are approximately half of all the employed people in the country....
For the building products channel, typically there are at least two or three customer groups that brands choose to target. The architects and designers who create the spaces. The contractors who apply the products. And the end users who live with the...
