It’s no secret that generative artificial intelligence tools are the Next Big Thing. While some may perceive AI as a potential threat to job security – its integration into marketing strategies – presents a host of opportunities for those poised to...
For some marketers, the allure of social media is akin to the siren song in Homer’s Odyssey. It delivers effortless connection. Amplifies brand awareness with a single post. And promises to ignite audience engagement. Powerful, yes… but never quite enough....
Pfister’s “American Plumber Stories” docuseries highlights the fascinating personal stories of plumbing professionals across the United States. While offering an engaging behind-the-scenes look at the trade, the campaign also serves a deeper...
Now that 2024 is approaching its midpoint, the economic landscape presents a mix of cautious optimism and lingering uncertainty. The latest Beige Book report from the Federal Reserve reveals that the US economy showed modest growth in late spring. Yet, persistent...
The Home Depot released its latest earnings a week ago, and the report revealed significant insights into the company’s financial performance and strategic direction. As one of the two leading home improvement retailers in the United States, the brand is a...
Lawmakers across the West long have been concerned about TikTok’s ties to China. They fear that a competitive government posture could access user data. Or use the platform for propaganda. In March, the US House of Representatives...
