TO TELL THE TRUTH…What consumers really think about your brand

Since the inception of corporate marketing, marketing professionals have posed the same two questions: what really drives consumer-purchasing habits? And, how can I use this information to increase my bottom line? Uncovering consumer inspiration One of my recent blogs...

SBS AND PCBC® 2008 PREVIEW: Get an Advance Look from K&A

June 2008 marks two of the building industry’s highly anticipated events the Southern Building Show & Conference (SBS) and PCBC. First up is SBS held this year in Kleber & Associates’ (K&A) own Atlanta backyard. Then it’s off to San...

LUXURY BRANDING IN A “LOW” TIME

Despite some popular beliefs amid the barrage of negative media reports, the luxury housing market remains strong. The majority of today’s high-end consumers aren’t in danger of losing their homes. In fact, luxury homes, and the products installed in them,...

KLEBER & ASSOCIATES' RECENT MEDIA TOUR HITS THE WINDY CITY

  As part of Kleber & Associates’ (K&A) extensive media contact program on behalf of our clients, the K&A Public Relations team travels to the front door of prominent media publications at least four times a year to deliver a...

2008 OFFERS A RENEWED COMMITMENT TO THE “HUMAN CONDITION”

The words “Happy New Year” can often roll off the tongue and sound so trite and ambiguous. How can we embrace such a concept when everything seems to be in a continuous state of turmoil? The world’s floating economies are anchored by the U.S. dollar...