The Next Step in Scent Marketing

Many say that the sense of smell is the most powerful sense at recalling memories and emotions.  A few months ago, we wrote a blog discussing smell as a current marketing tool and used in new ways to market home products. Well, it looks like Scent Marketing is...

Go from 0 to 60 as fast as dad can change a diaper

Most men – at least the ones I know – have a special space they call their own, whether it’s a basement with a flat screen TV, a peaceful office, a garage with a never-ending supply of tools or even a motorcycle for joyriding. Most often deemed the...

30 seconds to pitch your brand. Can you do it?

Welcome to the Kleber & Associates blog!  30 seconds to pitch your brand. Can you do it? Here’s the latest. Many companies can, quite easily, describe their brand and what it stands for.  These descriptions, however, can become too long to be...

The Sweet Smell of Success

Welcome to the Kleber & Associates blog! Here’s the latest on The Sweet Smell of Success Marketing home products through olfactories What do you think of when you smell chocolate chip cookies baking in the oven? What about freshly cut roses? We all link...

The 4 P’s of Integrated Marketing Communication

Welcome to the Kleber & Associates blog! Here’s the latest on The 4 P’s of Integrated Marketing Communication How Marketing Home Products Benefits from Integrated Efforts Is it PR, or is it advertising? Or marketing? Or communications? At Kleber &...

Staying True to Your Brand When Marketing Home Products

Welcome to the Kleber & Associates blog! Here’s the latest on Staying True to Your Brand When Marketing Home Products  Why Your Brand is Your Promise You know the story. When two or more businesspeople care about each other and want to work...