How Girl Day Spotlights the Issue with Engineering

Yesterday, we celebrated Girl Day. The mission is to attract more females to the engineering and automation world. It is also important to note that Girl Day is not just a one-off event… it is meant to spark momentum and awareness about the importance of a...

Let the 4 P’s of Integrated Marketing Work for You

In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant.  That’s where integrated marketing communication (IMC) becomes important.  With IMC, all aspects of marketing communications such as...

Black Friday: Extravaganza or a Holiday Compromise?

Many know the day after Thanksgiving to be an occasion of long lines, big shopping bags and incredibly large discounts. It’s “Black Friday”! “Black Friday” is a day many consumers wait for all year long to get a jump on their Christmas...

2014 AIA Convention – Highlights from Kleber & Associates

2014 AIA Convention: Chicago, IL For the first stop on the agency’s summer road tour, Kleber & Associates was back in Chicago for the 2014 American Institute of Architects (AIA) National Convention and Expo. This year’s theme was “purpose”...