Using Twitter to Reach Specific Target Audiences

In a society of innovation and constant information, Twitter has become the go-to venue for fast, real-time updates and consumer-based input. In merely 140 characters, Twitter gives everyone a voice. Since its launch in 2006, the micro-blogging website has grown to...

Pinterest Promotions: New Ad Avenue for Home and Building Products

Pinterest has started offering paid ads on their site and allowing companies to pay for promotions, or upgrades to visibility, on their posts, or “Pins”. Many brands have already been allowed to test promoted pins and are heavily invested in this new way...

Ad Tracking: Consumer Service or Breach of Privacy?

Have you ever felt as though advertisers are following you, as if they know what you’re interested in even before you do? As technology advances, so does the ability for companies to reach their consumers. This includes the sense that advertisers are looking...

Use LinkedIn for Personal Public Relations

Welcome to the Kleber & Associates blog! Are you using LinkedIn for personal public relations?  If you are, here’s the latest. LinkedIn has been getting a lot of media attention lately. Most importantly, LinkedIn is quickly becoming a vehicle for...

Why We Use Google+ for Digital Marketing

Welcome to the Kleber & Associates blog! Here’s the latest on Why We Use Google+ for Digital Marketing I have watched Google+ very closely since it launched and joined the new social network as soon as my invitation arrived. Once the Google+ Brand pages were...