Be honest—who would you trust more to tell you the unbiased truth about a product or service: the product’s manufacturer, or some anonymous blogger writing a review online? If you answered the “anonymous blogger,” you aren’t alone....
Yesterday, we celebrated Girl Day. The mission is to attract more females to the engineering and automation world. It is also important to note that Girl Day is not just a one-off event… it is meant to spark momentum and awareness about the importance of a...
In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
2014 AIA Convention: Chicago, IL For the first stop on the agency’s summer road tour, Kleber & Associates was back in Chicago for the 2014 American Institute of Architects (AIA) National Convention and Expo. This year’s theme was “purpose”...
Feeling nostalgic for the bygone Goldrush days, the K&A team headed west to Dwell on Design (Dwell) in Los Angeles, California. The Dwell show featured thousands of products and hundreds of programs on three separate soundstages, focusing on innovative,...
Kleber and Associates summer road tour rolled into the Windy City last month for NeoCon® 2014- North America’s largest design show and conference for commercial interiors. The show draws more than 40,000 attendees each year from the architecture and design...
