In the past two weeks, the design-oriented popular press has exploded with buzz regarding the activities of a boutique paint brand. And the world’s largest purveyors of ketchup. In case you missed it, Lick, a UK-based paint and wallcoverings brand, released a...
PPG takes a page from Apple’s playbook with a campaign to beautify schools around the world. The initiative will have a lasting impact on the communities it serves. And the students who see their products every day. It seems like summer just started, and...
If there’s one goal building products brands are seeking to accomplish — or at least should be — it’s to stand out from the competition. Rather than, getting lost in the “sea of sameness.” The challenge continues to be, is that...
Technology moves fast. Yet, adoption often can appear slow. Every once-in-a-while, a brand imagines a new application for a proven tech tool. And helps to propel our construction channel forward. An example of this phenomenon is QR codes — the curious...
For the building products channel, typically there are at least two or three customer groups that brands choose to target. The architects and designers who create the spaces. The contractors who apply the products. And the end users who live with the...
It’s been a really (really) hot summer. Fall is just around the corner, but — in many parts of the country — temperatures remain at record highs. GAF is leading an initiative to be a part-of-the-solution with their Cool Community Project....
