Mobile Marketing for All Consumers It light of the recent launch of Shopkick, I thought it would be a good time to look at some of the other mobile, building products marketing options out there. I’ve talked before about and how they’re changing mobile...
The newest incarnation of mobile marketing for building materials via smart phone apps is now in full swing. It’s called Shopkick, and it’s a mobile app that utilizes location services to track users as they enter participating stores. Consumers must...
These days, time spent clipping coupons has proved worthwhile for consumers. With weekly store ads in addition to online and mobile coupons, there are ways to save for everyone and everything. In my house, collecting coupons from the Sunday edition of the AJC is the...
During this time when using social media for marketing seems to be all the rage, it’s sometimes easy to forget e-mail marketing. Email marketing typically takes a backseat to social networking. Nielson stats say that people have been spending less time using...
Hispanics, as the largest minority in America, have tremendous buying power. More than a trillion dollars, actually. Many Hispanics love the opportunities that are available in the United States, and embrace a new life they can create. However, marketers must...
Most men – at least the ones I know – have a special space they call their own, whether it’s a basement with a flat screen TV, a peaceful office, a garage with a never-ending supply of tools or even a motorcycle for joyriding. Most often deemed the...
