Yesterday, we celebrated Girl Day. The mission is to attract more females to the engineering and automation world. It is also important to note that Girl Day is not just a one-off event… it is meant to spark momentum and awareness about the importance of a...
While not a new marketing concept (in fact, we wrote about it in 2009), the practice of using aromas to illicit an emotional connection remains an intriguing premise. Most recently, airlines are discussing the use of scent in brand marketing to help differentiate...
Welcome to the Kleber & Associates blog! Here’s the latest on Changing Times…Looking Ahead at 2013 How nostalgic is the time. Five years ago this week, I was at Countrywide Financial presenting our integrated marketing campaign. What a surprise that...
Welcome to the Kleber & Associates blog! Here’s The Un-Motivational Speech Today, my mind is cluttered not with the nurture of the business – but with the nature of the beast. We all want to succeed. We need to be the best for ourselves, our clients,...
Welcome to the Kleber & Associates blog! Here’s the latest on 10 Best Practices in Blogging for Business Blogs have been around for more than a decade and have dramatically increased in numbers since their first appearance. They cover any topic...
Welcome to the Kleber & Associates blog! Here’s the latest onPomp and Circumstance: Who is the Class of 2012? A recent Ad Age article discussed the newest generation of employees and outlined a few distinguishing characteristics of the class of 2012. As...
