Marketing Building Products and Materials with Coupons

These days, time spent clipping coupons has proved worthwhile for consumers. With weekly store ads in addition to online and mobile coupons, there are ways to save for everyone and everything. In my house, collecting coupons from the Sunday edition of the AJC is the...

Marketing Home Products to Hispanic-Americans

Hispanics, as the largest minority in America, have tremendous buying power.  More than a trillion dollars, actually. Many Hispanics love the opportunities that are available in the United States, and embrace a new life they can create. However, marketers must...

Powerful Women & the Forgotten Man

Welcome to the Kleber & Associates blog! Here’s the latest on Powerful Women & the Forgotten Man Have we gone too far? A 1978 Virginia Slims magazine ad reads, “Back then, every man gave his wife at least one day a week out of the house.” The...

Marketing to Gen-Y: The Crystal Ball

Gen-Y: The Crystal BallOn MediaPost Publications’ “Marketing Daily” Scott Galloway, New York University Stern clinical associate professor of marketing, calls Gen-Yers a ‘crystal ball’ when it comes to predicting a brand’s long-term...

The Sweet Smell of Success

Welcome to the Kleber & Associates blog! Here’s the latest on The Sweet Smell of Success Marketing home products through olfactories What do you think of when you smell chocolate chip cookies baking in the oven? What about freshly cut roses? We all link...

Marketing Home Products to Hispanic Americans: Marketing to a “Race” or “Ethnic Group?”

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Hispanic Americans: Marketing to a “Race” or “Ethnic Group?” Recently, K&A created a “Marketing to Hispanic Americans White...