Certainteed Press Releases
Elmira Stove Works Turns 50!
ARNPRIOR, Ontario (March 24, 2025) - Elmira Stove Works, the leading manufacturer of vintage-inspired kitchen appliances, is celebrating its 50th anniversary in 2025. 50th Anniversary “Flower Power” 1952 Fridge in Robin’s Egg Blue In 1975, Tom Hendrick bought the...
What Etsy Can Teach Building Products About Brand Values
Recently, Etsy – the online marketplace for handmade goods – launched a new marketing mission, “Keep Commerce Human”. The campaign spotlights its sellers, while addressing the rise of automation and mass production… as threats to its community’s cherished...
Campaign Critique: Trane Technologies Mission Targets a New Audience
When you think of a building materials marketing campaign, promotional messaging traditionally is geared toward either building owners or contractors. After all, both audiences seek to learn about the latest products and technological innovations. But Trane...
More TrendSpotting: IBS-KBIS 2025
Our team’s coverage of the International Builders' Show (IBS) and Kitchen & Bath Industry Show (KBIS) 2025 continues from last week. The annual experience – after all – was simply more comprehensive than a single review could contain. In the days since the show...
Show Review Trends: IBS-KBIS 2025
This year’s International Builders’ Show (IBS) and Kitchen & Bath Industry Show (KBIS) in Las Vegas lived up to their reputations as the premier event for the North American home construction and remodeling industries. With record-breaking attendance, the show...
Elmira Stove Works Launches Revamped Website for a Seamless and Immersive Customer Experience
Effortless Shopping, Timeless Design: On a New E-Commerce Platform ARNPRIOR, Ontario (February 17, 2025) – Elmira Stove Works, a leading manufacturer of premium vintage-inspired appliances, is excited to announce the launch of its newly redesigned website, offering...
Six Mistakes Building Product Brands Make When Hiring a Marketing Agency (And How to Get It Right)
When it comes to building materials, marketing programs are inextricably integrated into a brand’s success. Choosing the right marketing partner can maximize your opportunities and ultimately grow your bottom line. Conversely, missteps can lead to misaligned...
Unleash Your Power as a Challenger Brand | New Success Guidebook
The International Builders and Kitchen & Bath Industry Shows are nearing the horizon. And our team is excited for the annual opportunity to lead client brands and engage with channel influencers. We look forward to experiencing how the most relevant exhibitors...
How to Compete and Thrive as a Challenger Brand
On Monday of this week, the Nasdaq posted a significant one-day percentage drop as a market disruption prompted a steep selloff in US chipmakers. AI leader Nvidia sank 17% and it erased about $593 billion in stock market value… the deepest ever one-day loss for a...
Sales and Marketing Alignment in Building Products: 10 Strategies for Success
Achieving sales and marketing alignment is one of the building products channel’s most important goals. After all, when these two team functions work together seamlessly – the result will drive revenue growth – while enhancing customer experience. Why miss...