Certainteed Press Releases
RailFX® Oasis™ Combines Simplicity and Style in a Versatile Railing System
DALLAS (February 15, 2024) – The new RailFX® Oasis Railing System makes it easy for contractors and homeowners to create beautiful outdoor living spaces by offering a blend of style and simplicity in aluminum railing systems. The new system will debut at the...
Nationwide Industries® Enhances Pool Safety with the Launch of the Trident Safe Signal Magnetic Latch
Advanced Safety Meets User-Friendly Design to Redefine Pool Security Standards DALLAS (January 22, 2024) – Nationwide Industries® is enhancing pool safety and giving homeowners peace of mind with the introduction of its new Trident™ Safe Signal™ Magnetic Latch....
Sauder Closets set to Unveil More Than 20 New Innovations in Chicago
Archbold, OH (March 30, 2024) – Ohio-based Sauder Closets is thrilled to announce the debut of 20 new products for its line of closets at the Closet Conference and Expo in Chicago from April 17-19, 2024. Sauder Closets will showcase its latest innovations and product...
Sauder Cabinetry® and Sauder Closets® Made a Splash in Las Vegas Both Brands Debuted New Products at the International Builders Show
Archbold, OH (March 11, 2024) – Ohio-based Sauder Cabinetry and Sauder Closets, both divisions of Sauder Woodworking, are thrilled by the positive reception that greeted them at the International Builders Show. The International Builders Show ran from February 27...
Vadara’s Newest Colors Continue to Capture the Essence of Nature
Austin, TX — January 3, 2024 — Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, is expanding its portfolio with seven new designs. Vadara searched the world over and found inspiration in the natural beauty of such places as White...
Spicy Lessons: What Building Product Marketers Can Learn From Chili Crunch
The world of gourmet food recently witnessed a heated debate with implications far beyond the kitchen. Celebrity chef David Chang – founder of the Momofuku restaurant group – attempted to trademark the term Chili Crunch. This move sparked outrage as chili crisp has...
Neuroaesthetics: This week’s Coverings Trade Show Report
Steve Kleber Featured at Coverings 2024 with a Presentation, “Neuroaesthetics: the Science of Beauty” This week, Atlanta played host to the most prominent annual event highlighting the latest innovations, trends and technologies in the North American Tile and Stone...
Campaign Critique: Trex Puts Sustainability Into Action
When it comes to environmental sustainability, actions speak louder than words. That's why the alliance between the Trex Company and REI Co-op is such a powerful action… it aligns with core values and promises of both brands’ audiences. And...
Building Better Brands: Two Flooring Leaders Share Their Secret Weapon
When it comes to building material sales, effective product marketing is the cornerstone of success. It's the voice that educates potential customers. Positions products and services in the market. And ultimately, helps to drive more sales. But for many...
How to Boost Engagement for Building Product Newsletters
In the age of information overload, marketers involved in building material sales face a constant battle for attention. All too often, one-size-fits-all newsletters end up buried in inboxes… unread and unappreciated. But consider what if that generic content – could...