Certainteed Press Releases

What Matters Now: 43 Days and The Home Depot

What Matters Now: 43 Days and The Home Depot

The Home Depot and popular opinion agree: the US economy is growing at a rate few could have predicted in 2020. Since then, the nearly constant predictions of a looming recession seem to have quieted in the face of a steady stream of economic good news. Based on...

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How to Boost Engagement For Building Product Brands

How to Boost Engagement For Building Product Brands

In the ever-evolving landscape of Building Products marketing, email remains a powerful tool for reaching target audiences and nurturing business relationships. When executed correctly, email marketing can be a driving force behind lead generation, brand building and...

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The Home Depot: Outdoor Living in Focus

The Home Depot: Outdoor Living in Focus

Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the opportunities in the growing outdoor living segment of the home renovation industry. Since Labor Day weekend is a time for some to embark on outdoor...

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Barbie Movie Lessons for Building Product Brands

Barbie Movie Lessons for Building Product Brands

If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The “experience” is a well-funded...

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