Certainteed Press Releases
Housing versus Remodeling
We’ve all heard about it and feared it – the inevitable slowing of the housing market. A recent article featured on CNNMoney.com confirmed our worries when suggesting we’ve entered a period of the “weakest home sales in four yearsâ€. So, where does this leave...
Housing Market Update
Communications agencies are often faulted for putting positive spins on potentially dire situations. Since the end of last year, the major news media outlets have painted a gloomy picture of the housing market and its effect on the economy. We have closely watched the...
Biofilia and You: What You Should Know
What sounds like a communicable disease just might help to drive the green building and quality-verses-quantity home building trends. "Biofilia" refers to why human beings function positively in environments we deem "comfortable" due to our evolutionary heritage. This...
Price or Value? Competing in a Tough Building Market
There is one thing about the trough of business cycles – it kick-starts the Mother of Invention. One fascinating observation within the housing slow-down relates to builder-supplier relationships and how business creativity stabilizes and even moves an industry...
Some Positive Housing Market Foundations to Build On
The continuing “Chicken Little†talk in some housing market circles has had implications on our economy. We want to highlight some housing market segments that are doing quite well according to the latest research. “Residential Design and Build†is the only...
Maintaining Your Edge with an Effective Website Evaluation
There is a huge demand for clients wanting to re-evaluate their company branding efforts by starting with their websites. As we mentioned in Time Brings Diamonds and Rust, the internet stands still for no one and that usually means built-in obsolescence. Here is an...
Single Women have Buying Power
"If she has to ask, it's too late . . ." We are referring of course to one of the credos of marketing to women. Single women to be exact and for the first time in America's history, they are becoming a more important segment in the home-buying market. While married...
Outdoor Living — A Growing Opportunity
Americans love relaxing outdoors and it's a growing opportunity according to a new white paper, "Outdoor Living: A New Landscape for Consumers," recently released by Kleber & Associates along with research partner, Standpoint Marketing Research. With spring well...
Time Brings Diamonds and Rust to the Communications Industry
We both know what memories can bring – they bring diamonds and rust . . .†- Joan Baez We’ve all heard the adage about time: there’s never enough of it. We counter that time’s not the issue, but what we do with our available time that makes a difference in...
It's Spring and the Housing Market is Coming Up Roses
Funny thing about human nature. . . When times are good, we think they’ll last forever as we put our due diligence on cruise control. When changes in the markets occur we’re still running around in the toga wondering where the party went. By now, most everybody in...