Certainteed Press Releases
Using the Power of Color to Build a Brand
What can happen when a product is differentiated solely on its color? Owens Corning produced its now famous fiberglass insulation in 1956 with the idea of making it a very visible color, red. They had trouble getting the red color they wanted in the dying process, so...
Keep Your Brand Positive in a Negative Housing Market
There is nothing like a dip in the home building market to magnify your brand – both the good and the bad. We repeat: there is nothing that shows your company’s strengths and/or weaknesses like a time when demand for your...
Some Stats show that we may not be in a "Housing Slump" Afterall
At K&A, we represent clients that are exclusively selling their products in the building and home products channels; therefore, it is no secret that experiencing a depressed housing market makes everyone cautious. Sometimes it’s not easy to gage the depths of...
Wright and Eichler Would Like "Our" 2007 Home Trends
Architect Frank Lloyd Wright and builder Joseph Eichler would have smiled smugly if they had been sitting in the audience of the recent International Builders Show in Orlando. During a press conference at the show, panelists who judged the “Best American Living Awards†identified the hot trends of 2007. . . see how these trends might parallel what the old masters built in the 20th century . . .
Economic Forecasting Requires a Good Dictionary
Economic forecasting requires a good dictionary? Don’t look so puzzled! Journalists know that headlines sell newspapers, get people to watch T.V., and yes, even get people to read blogs. When it comes to our economy, and in particular, the housing market, those with the power of the pen or keystroke should not be monkeying around. After all, one of the leading economic indicators is “consumer confidence”, and if you believe every headline you read without dissecting the details, you may not be getting the full picture . . .