How to Create Building Product Brand Case Studies That Sell
Content marketing is one of our agency’s favorite topics. Yet, it’s interesting to consider that it was actually Bill Gates who coined the phrase “Content is king” back in 1996. How that phrase resonates now, however, is quite different from what it meant...
Ways to Grow Loyalty for Building Product Brands
While much of last year’s uncertainty seems to be growing into a conviction for our path forward, January’s stock market correction reminds us that there are still some significant bumps in the road ahead. Disrupted supply chains, delivery delays and inflationary...
How Building Product Brands Can Create Social Proof
Social proof is a term coined in 1984 by author Robert Cialdini in his book Influence: The Psychology of Persuasion. It’s a phrase that describes the power of social influence. In Cialdini’s words, “The greater the number of people who find an idea correct, the...
CES 2022: Smart Home Trade Show Report
This past week, the world’s leading tech manufacturers and aficionados converged in Las Vegas at the Consumer Electronics Show (CES)… the largest consumer innovations trade show experience of the year. Well, that’s typically the case, anyway. Unfortunately, due to the...
Vadara Quartz Surfaces Distributed by UGM Debuts Six New Color Options at NeoCon 2022
AUSTIN, Texas (January 3, 2022) – Vadara Quartz Surfaces (Vadara), a top manufacturer of artisan handcrafted quartz surfaces, and UGM Surfaces (UGM), the exclusive Midwest distributor for Vadara, have launched a collection of six new colors. The new series will be...
Our Top 5 Most Read Stories of 2021
There’s an old saying that goes, “Put your money where your mouth is.” It essentially means that rather than just talking about a problem, you should do something about it. Using your time, efforts, and — of course — money. Stanley Black & Decker is addressing...
Votes Are In: Building Product “Ad Campaign of the Year”
Sometimes, to get audiences to recognize the beauty and artistry of a product, advertisers might place it in an unexpected setting. Artistic Tile just refreshed this concept with the latest iteration of their “Bringing Art to Life” campaign. Creating context...
Chief Customer Officer Strategies For Building Product Brands
Over the course of the last few years, an increasing number of brands have added a new executive responsibility to their C-suites… the CCO, or Chief Customer Officer. And they’re in good company. In fact, large pioneering companies from across a broad swath of...
Feeney Expands Design Options with ColorEasy™ Powder Coated Colors
OAKLAND, Calif. – August 10, 2021 – Feeney Inc., a leading manufacturer of stainless steel and aluminum railing systems and related architectural products, has debuted ColorEasy™, a new powder coating program for its DesignRail® Aluminum Railing System and Awning...
Feeney, Inc. Introduces Antimicrobial Powder Coatings for DesignRail® Aluminum Railings
OAKLAND, Calif. – August 2021 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, has announced the availability of new Antimicrobial Powder Coatings for its DesignRail® Aluminum Railing System. Feeney customers can now...
Carlisle Transformative Design Team Introduces the One Board Floor
STODDARD, N.H. – June 15, 2021 – Carlisle Wide Plank Floors, the leader in wide plank hardwood flooring for residential and commercial spaces, has debuted its newest flooring design concept – the “one board floor.” For its latest concept floor, Carlisle’s...
Why Agile Marketing Matters for Building Product Brands
Agile Marketing is a phrase that continues to gain traction in marketing circles. It’s an easy concept to initially dismiss… as simply just another buzz phrase. Another concept to file away with TQM (Total Quality Management) certificates and Six Sigma Blackbelts...
