Case Study: 5 Tips for Building Product Brands in a TikTok Ban
Lawmakers across the West long have been concerned about TikTok's ties to China. They fear that a competitive government posture could access user data. Or use the platform for propaganda. In March, the US House of Representatives passed...
Amba Products Introduce an All-New Finish to Their Product Lineup
ATLANTA, Georgia (June 29, 2023) – Amba Products, the nation’s largest supplier of heated towel racks, has released brushed bronze as a new standard finish option. It is currently stocked in 2 models: Quadro 2033 and Sirio 2133. Brushed bronze is a custom color...
Spicy Lessons: What Building Product Marketers Can Learn From Chili Crunch
The world of gourmet food recently witnessed a heated debate with implications far beyond the kitchen. Celebrity chef David Chang – founder of the Momofuku restaurant group – attempted to trademark the term Chili Crunch. This move sparked outrage as chili crisp has...
Neuroaesthetics: This week’s Coverings Trade Show Report
Steve Kleber Featured at Coverings 2024 with a Presentation, “Neuroaesthetics: the Science of Beauty” This week, Atlanta played host to the most prominent annual event highlighting the latest innovations, trends and technologies in the North American Tile and Stone...
Campaign Critique: Trex Puts Sustainability Into Action
When it comes to environmental sustainability, actions speak louder than words. That's why the alliance between the Trex Company and REI Co-op is such a powerful action… it aligns with core values and promises of both brands’ audiences. And...
Amba Products Celebrates 20 Year Anniversary With Updates to the Radiant Collection
ATLANTA, Georgia (April 18, 2024) – Amba Products, the nation’s largest heated towel racks and accessories supplier commemorates twenty years of innovation by streamlining one of their most popular collections. The Radiant Collection is now available with improved...
Building Better Brands: Two Flooring Leaders Share Their Secret Weapon
When it comes to building material sales, effective product marketing is the cornerstone of success. It's the voice that educates potential customers. Positions products and services in the market. And ultimately, helps to drive more sales. But for many...
How to Boost Engagement for Building Product Newsletters
In the age of information overload, marketers involved in building material sales face a constant battle for attention. All too often, one-size-fits-all newsletters end up buried in inboxes… unread and unappreciated. But consider what if that generic content – could...
Sauder Closets Set to Unveil More Than 20 New Innovations in Chicago
ARCHBOLD, Ohio (March 30, 2024) – Ohio-based Sauder Closets is thrilled to announce the debut of 20 new products for its line of closets at the Closet Conference and Expo in Chicago from April 17-19, 2024. Sauder Closets will showcase its latest innovations and...
What Wendy’s Hamburgers can teach us about Marketing Building Products
In the last week of February, the fast-food chain Wendy’s had a real PR problem on its hands. Their new CEO, Kirk Tanner, announced in an earnings call that one of the initiatives Wendy’s was planning to implement would be dynamic pricing. He promoted that new...
Influencer Marketing 2024 | 8 Tips for Building Product Brands
As we enter Q2, influencer marketing continues to grow – as a pivotal tool for business – especially the building products channel. Audiences are transitioning away from influencers solely rooted in blogging… and engaging more frequently with diverse...
Campaign Critique: What Building Products Can Learn From Furniture Brand Battles
In the world of home furnishings, few names evoke as much recognition as Ikea. Founded in 1943 in Sweden by Ingvar Kamprad, Ikea revolutionized the furniture industry with its flat-packed — self-assembled designs — and affordable price points. What started as a small...
