Sauder Cabinetry and Sauder Closets Made a Splash in Las Vegas | Both Brands Debuted New Products at the International Builders Show
ARCHBOLD, Ohio (March 11, 2024) – Ohio-based Sauder Cabinetry and Sauder Closets, both divisions of Sauder Woodworking, are thrilled by the positive reception that greeted them at the International Builders Show. The International Builders Show ran from February 27...
Lessons Learned from KBIS/IBS 2024
Women Continue to Make Great Strides in the Industry This past Friday was International Women’s Day, and the theme was “Let’s inspire inclusion.” As our team participated at the Las Vegas Convention Center the week prior, we continued to consider the growing...
What Building Product Brands Can Learn From the Super Bowl
While ‘Clever’ Wins the Super Bowl…Building Products Marketers Should Be SmartWhen It Comes To Influencer Marketing Last year, Solo Stove – the brand of innovative smokeless firepits – unveiled a partnership with hip hop artist and noted cannabis enthusiast Snoop...
Building the Future: 3D Printed Homes and Strategies for Scale
Photo captured from the video, LATICRETE Brand Promises, posted to YouTube November 15, 2022 "LATICRETE’s intention is to bring our products – our technology – to everyone in the world. To help build better, greener, safer buildings." David A....
Elmira Stove Works Introduces Induction Ranges to Their Product Lineup Classic Vintage Styling with the Speed and Convenience of Induction
ARNPRIOR, Ontario (February 9, 2024) – Elmira Stove Works, leading manufacturer of premium vintage-style appliances, debuts induction cooktops in three popular range models. The addition of induction ranges expands the Elmira product line and provides customers with a...
FenceTech Trade Show Report – Best New Product Review
Last week, the Kleber team participated at FENCETECH, the premier annual trade event for manufacturers and suppliers to the fence, gate, perimeter security and metal working industries. This year’s event was held in Nashville, and the atmosphere was professional and...
More Online Sales Growth Opportunities for Building Product Brands
When we last addressed this subject about a year ago – we cast our hopeful eyes forward – and offered suggestions for “best practice” recommendations to help Building Product Brands manage growth in the online sales channel. In reflection, perhaps we may have even...
CES 2024: Smart Home Trade Show Report
It’s that time of year again when the world’s leading tech manufacturers met to showcase their new and amazing products. This past week, global innovators unveiled groundbreaking advancements at the Consumer Electronics Show in Las Vegas. This year seems to have...
10 Digital Marketing Trends for Building Products in 2024
When it comes to digital marketing for builder products… staying ahead of trends is crucial for success. With the dawn of a new year, comes the opportunity to explore new, proven strategies to streamline effectiveness and boost results. Consider these 10 trends...
Vadara’s Newest Colors Continue to Capture the Essence of Nature
AUSTIN, Texas (January 3, 2024) - Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, is expanding its portfolio with seven new designs. Vadara searched the world over and found inspiration in the natural beauty of such places as...
How to Maximize the Buyer’s Journey for Building Products
No doubt, you’ve discussed the concept of aligning with a buyer’s journey for your sales & marketing team. In the construction industry, the traditional buyer’s journey offers unique opportunities for Building Product Brands. Understanding that specific path is...
Empowering Women in Construction: Marketing Initiative-of-the-Year
Historically, at the end of every year, the team at Kleber and Associates has awarded a Campaign of the Year. This accolade always goes to a marketing campaign we thought rose above the rest. This year, we’re pivoting in a bit of a different direction… and our...
