Rise of the Machines
Last week, a milestone in pop culture history came to fruition. October 21, 2015 was officially the day Marty McFly boarded a flying Delorean and visited the future. While we don't have flying cars or hover boards (actually, we do) sitting in the garage, the...
3 Steps to Implement Successful Lead Nurturing for Building Products
Following your leads throughout their trip of examination, research and buying while offering accommodating tips and assets along the way is important to ensure those leads reach the purchase stage. This process helps prospects create associations with your...
Casual Market 2015: Think Pink for Building Products
By: Dominique Lescalleet Every September, manufacturers from across the globe exhibit their newest products in the outdoor living industry at the International Casual Furniture & Accessories Market, or Casual Market for short. The show took place at the...
K&A Client, Feeney Featured on FOX’s New Show “HOME FREE”
Imagine you are on a home makeover show with your spouse. You both have put a tremendous amount of work into the remodel… a lot of sweat, maybe even a few tears. Then to your surprise, at the end of the "build" you and your spouse are eliminated from the competition....
Building Product Ad Goes Down Like Politician: The Monthly Critique of Building Product Advertising
The Mad Men behind the latest ad campaign from U-Line, an award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, were obviously absent the day the professor covered the true purpose of advertising...
Face the Facts: Why Building Materials Need to Stop Old School Banner Advertising
We get it… clicking on a website and seeing your brand front-and-center in the form of an old school banner ad is a rush and a quick check-off the marketing list. But in reality, what are you really gaining from the use of this dated platform? Performance levels...
How Millennials Can Boost Sales For Building Materials
With rent in the U.S. at an all-time high and interest rates remaining at an all-time low, the best way for Millennials to avoid paying 30 percent or more of their monthly income on rent is to become homeowners. In June 2015 first-time homebuyers accounted for 32...
How to Get More People Talking About Your Building Product
If you don’t consider blogger engagement a crucial component of your marketing strategy, you should probably just stop reading this now. We’ll be here when you’re ready to get serious for influencing one of the most powerful, yet misunderstood, channels in marketing....
Footprint over Square Foot – The Rise of Small Space Homes
Economic, social and environmental issues combine to produce the backdrop of the traditional housing market. Consumers that want a nice place to live, in a good area, close to robust infrastructure or a commercial hub will typically be held to a certain price...
How Building Products Can Compete and Win as a Challenger Brand
Say the phrase “challenger brand” and classic marketing stories come to mind: Avis vs. Hertz, Coke vs. Pepsi, Apple vs. Microsoft. These are typically David and Goliath stories, where smaller companies nibble away at the market share of industry giants, frequently...
What Every Building Product Manufacturer Should Know About Content Marketing
What is Content Marketing? The concept behind content marketing is relatively easy to grasp. By producing and publishing content that has value, you will engage with potential customers on a level above and beyond simple advertising or direct marketing. The real key...
Trends at PCBC 2015 – Fire Meets Water
The K&A team attended the Pacific Coast Builders Conference (PCBC 2015), located in sunny San Diego, from June 24 to 25. Our adventure began by sweeping the show floor to scope out the latest products and trends specifically catering towards residential and...
