Our Top 5 Most Read Stories of 2023
The Home Depot: Outdoor Living in Focus The Home Depot released its second quarter results are seen as a key indicator of the strength of the overall home improvement business. While there were still some red flags in its numbers, they were smaller and perhaps a...
What Matters Now: 43 Days and The Home Depot
The Home Depot and popular opinion agree: the US economy is growing at a rate few could have predicted in 2020. Since then, the nearly constant predictions of a looming recession seem to have quieted in the face of a steady stream of economic good news. Based on...
Sauder Cabinetry Names Kleber & Associates Agency of Record
ATLANTA, Georgia (November 15, 2023) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by Ohio-based Sauder Cabinetry, a division of...
How to Boost Engagement For Building Product Brands
In the ever-evolving landscape of Building Products marketing, email remains a powerful tool for reaching target audiences and nurturing business relationships. When executed correctly, email marketing can be a driving force behind lead generation, brand building and...
Proud to be Named Chairman of the NAHB Global Opportunities Board
Steve Kleber, founder of Kleber & Associates and president of the National Remodeling Foundation, has been appointed chairman for the 2023 - 2024 National Association of Home Builders (NAHB) Global Opportunities Board. As chairman, Kleber will lead efforts...
Vadara Quartz Surfaces Sakura Recognized in Good Housekeeping’s 2023 Home Renovation Awards
AUSTIN, Texas (October 16, 2023) - Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, today announces its design-centric quartz, Sakura, stone was recognized in Good Housekeeping’s 2023 Home Renovation Awards. Select winners will...
Campaign Critique: What Building Product Brands Can Learn From La-Z-Boy Recliners
Self-awareness is an attribute that’s in short supply these days. Especially when it comes to brands. Too often, we see brands trying to be something they’re not... and attempting to reach a higher caliber of customers. Perhaps it’s to bend to social pressure. Or to...
Elmira Stove Works Introduces “Spectacular Sunsets” – Newest Curated Color Collection
ARNPRIOR, Ontario (October 2, 2023) – Elmira Stove Works, a leading manufacturer of premium vintage-inspired appliances and woodburning cookstoves, reveals its latest curated color collection – Spectacular Sunsets, available for their Northstar and Heritage product...
Vadara Makes Their International Debut at Marmomac in Verona, Italy
AUSTIN, Texas (September 15, 2023) - Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, will be an exhibitor at the Marmomac trade show in Verona, Italy, on September 26 -29, 2023. Marmomac is the premier international trade fair...
Campaign Critique: What Heinz Ketchup can Teach Home and Building Products
In the past two weeks, the design-oriented popular press has exploded with buzz regarding the activities of a boutique paint brand. And the world’s largest purveyors of ketchup. In case you missed it, Lick, a UK-based paint and wallcoverings brand, released a...
The Home Depot: Outdoor Living in Focus
Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the opportunities in the growing outdoor living segment of the home renovation industry. Since Labor Day weekend is a time for some to embark on outdoor...
How to Achieve Remote Team Success for Building Product Brands
At K&A, our teams participate in more than our fair share of video meetings. On a nearly daily basis, we meet with clients and partners across the country -- in fact -- across the globe. Navigating multiple times zones and distributed work force members couldn’t...
