Resurrecting “Green” Marketing
Today's consumers are constantly being inundated with news-related information about the environment and how to live a healthier, more fulfilled lifestyle. It seems that everywhere you look, more and more consumer products are being labeled eco-friendly and...
What’s in a Name?
Just as the brand name Starbucks resonates prosperity and the feeling of needing "celebrity cash" to purchase a simple cup of Joe, companies worldwide are carefully selecting company brand names and aligning themselves with other companies that equate their brands...
The Myths About Business Planning
The lazy, hot days of summer are the perfect time for strategic planning. These months at the majority of marketing agencies tend to bring about planning fever, and with that, an in-depth analysis of what was and was not effective in regards to business development. I...
Housing versus Remodeling
We’ve all heard about it and feared it – the inevitable slowing of the housing market. A recent article featured on CNNMoney.com confirmed our worries when suggesting we’ve entered a period of the “weakest home sales in four yearsâ€. So, where does this leave...
Housing Market Update
Communications agencies are often faulted for putting positive spins on potentially dire situations. Since the end of last year, the major news media outlets have painted a gloomy picture of the housing market and its effect on the economy. We have closely watched the...
Biofilia and You: What You Should Know
What sounds like a communicable disease just might help to drive the green building and quality-verses-quantity home building trends. "Biofilia" refers to why human beings function positively in environments we deem "comfortable" due to our evolutionary heritage. This...
Price or Value? Competing in a Tough Building Market
There is one thing about the trough of business cycles – it kick-starts the Mother of Invention. One fascinating observation within the housing slow-down relates to builder-supplier relationships and how business creativity stabilizes and even moves an industry...
Some Positive Housing Market Foundations to Build On
The continuing “Chicken Little†talk in some housing market circles has had implications on our economy. We want to highlight some housing market segments that are doing quite well according to the latest research. “Residential Design and Build†is the only...
Maintaining Your Edge with an Effective Website Evaluation
There is a huge demand for clients wanting to re-evaluate their company branding efforts by starting with their websites. As we mentioned in Time Brings Diamonds and Rust, the internet stands still for no one and that usually means built-in obsolescence. Here is an...
Single Women have Buying Power
"If she has to ask, it's too late . . ." We are referring of course to one of the credos of marketing to women. Single women to be exact and for the first time in America's history, they are becoming a more important segment in the home-buying market. While married...
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