Feeney Press Releases
Hemingway's tips for effective writing
Here’s the latest on Hemingway's tips for effective writing. It's easy to get carried away when writing. A lot of writers tend to go on and on about a particular subject, when, in reality, most readers just want to get to the point. This is okay in novels,...
The growing importance of a Zero-Waste lifestyle
Welcome to the Kleber & Associates blog! Here’s the latest on The growing importance of a Zero-Waste lifestyle Bea Johnson of Mill Valley, Calif., has her own unique supermarket rituals. She brings supplies such as glass jars and reusable bags to store...
Powerful Women & the Forgotten Man
Welcome to the Kleber & Associates blog! Here’s the latest on Powerful Women & the Forgotten Man Have we gone too far? A 1978 Virginia Slims magazine ad reads, “Back then, every man gave his wife at least one day a week out of the house.” The ad depicts two...
Vanity & Feedback-Homes Need Facebook Widgets!
What would it look like to integrate social media more with marketing home products? Diesel jeans, the makers of ludicrously expensive denim for the 18-25 year-old market, recently used Facebook as part of an interesting branding initiative –customers try on clothes...
HD Expo 2010: Nothing but Hospitable
A report from the 2010 Hospitality Design Expo Both Dorothy Gale and the hospitality industry know there is no place like home. The furniture, lighting, carpeting, wall décor and other furnishings for hotels, restaurants, clubs and yachts exhibited at last...
Marketing to Gen-Y: The Crystal Ball
Gen-Y: The Crystal BallOn MediaPost Publications’ “Marketing Daily” Scott Galloway, New York University Stern clinical associate professor of marketing, calls Gen-Yers a ‘crystal ball’ when it comes to predicting a brand’s long-term success. Some names that top the...
Home Building Trends & News, May 2010
Big Builders Collect Big Checks In this age of populist rage at Wall Street bigwigs for awarding themselves extravagant (frankly, we would call it blasphemous) top-level bonuses, some big-name home building executives made quite a pretty penny even as their companies...
The Sweet Smell of Success
Welcome to the Kleber & Associates blog! Here’s the latest on The Sweet Smell of Success Marketing home products through olfactories What do you think of when you smell chocolate chip cookies baking in the oven? What about freshly cut roses? We all link memories,...
The Great Water War
The Great Water War between tap water and bottled water is an ongoing one. It seems that debates about the environmental effects of tap water and the impact of unrecycled plastic bottles will forever continue between environmental advocates and bottled water...
Fiber Cement Gaining Popularity
Nichiha Sierra Premium Shake Numbers released last week by research firm the Freedonia Group say consumer demand for siding in the U.S. is expected to climb a healthy 6.5 percent per year through 2014. The Cleveland-based market research firm attributed the gains to a...