Feeney Press Releases
Marketing to Gen-Y: The Crystal Ball
Gen-Y: The Crystal BallOn MediaPost Publications’ “Marketing Daily” Scott Galloway, New York University Stern clinical associate professor of marketing, calls Gen-Yers a ‘crystal ball’ when it comes to predicting a brand’s long-term success. Some names that top the...
Home Building Trends & News, May 2010
Big Builders Collect Big Checks In this age of populist rage at Wall Street bigwigs for awarding themselves extravagant (frankly, we would call it blasphemous) top-level bonuses, some big-name home building executives made quite a pretty penny even as their companies...
The Sweet Smell of Success
Welcome to the Kleber & Associates blog! Here’s the latest on The Sweet Smell of Success Marketing home products through olfactories What do you think of when you smell chocolate chip cookies baking in the oven? What about freshly cut roses? We all link memories,...
The Great Water War
The Great Water War between tap water and bottled water is an ongoing one. It seems that debates about the environmental effects of tap water and the impact of unrecycled plastic bottles will forever continue between environmental advocates and bottled water...
Fiber Cement Gaining Popularity
Nichiha Sierra Premium Shake Numbers released last week by research firm the Freedonia Group say consumer demand for siding in the U.S. is expected to climb a healthy 6.5 percent per year through 2014. The Cleveland-based market research firm attributed the gains to a...
FTC Says Kids Need to Understand Advertising
A new initiative sponsored by the Bureau of Consumer Protection wing of the Federal Trade Commission (FTC) features a rather novel take on educating kids and ‘tweens’ on the effect of advertising on their young lives. The initiative takes the form of a website called...
How your home can improve your health
Welcome to the Kleber & Associates blog! Here’s the latest on How your home can improve your health. Not many of us think about our backs or joint pain when selecting pieces for our home’s décor. Color, style, aesthetic appeal and price typically consume our...
Home Star Passes in House; Senate Vote Looming
Like its venerable (and controversial) Energy Star predecessor, the Home Star bill would pave the way for homeowners and contractors to reap the benefits from energy-efficient and “green” projects. Michigan Congressman Sander Levin announced last week that the House...
Coverings 2010 Report
Coverings, the tile and stone exhibition and conference, took place in Orlando from April 27--30. By all measures it was a successful show. Coverings reported a 7 percent increase in attendance over 2009's 22,000 attendees. Zoe Voigt, tile writer and author of Tile...
The 3 C’s for Home Builders
Welcome to the Kleber & Associates blog! Here’s the latest on The 3 C’s for Homebuilder Marketing. Gale Steves, author of the recently-published book “Right Sizing Your Home,” sat down with K&A to discuss how home builders have been marketing their homes...