Our team’s coverage of the International Builders’ Show (IBS) and Kitchen & Bath Industry Show (KBIS) 2025 continues from last week. The annual experience – after all – was simply more comprehensive than a single review could contain.
In the days since the show concluded and its exhibits dismantled, the organizers released the final attendance, and the metrics far exceeded initial estimates. In fact, more than 124,000 people participated… confirming that this year’s event was the highest attended in 17 years.
Bertazzoni: Italian Elegance Meets Modern Engineering
The Bertazzoni brand experience showcased an important integrated sales & marketing strategy based on three core concepts: Family. Food. Engineering.
This storied Italian culinary brand icon – celebrated the latest milestone in its long history – by presenting a new Carbonio Finish with a testament to both durability and beauty. The new 48-inch Induction Range was an elevated offering, featuring six high-power heating zones. As well as a cast-iron griddle and an electric self-clean oven. For those involved in building material sales, it was a unique opportunity to appreciate the allure of such an aspirational channel promise.
Oldcastle APG: Revolutionizing Outdoor Living
Oldcastle APG presented a comprehensive portfolio offering exterior design aesthetics combined with moisture resilience and jobsite performance. Their MoistureShield Composite Decking was particularly noteworthy – the outdoor living surface solution is actually engineered to withstand direct ground contact – even underwater placement.
For specifiers and influencers in building materials marketing, these key benefits will remain critically important to help combat extreme weather conditions affecting both homeowners and building professionals.
PlasmaMade: Breathing Easier with Advanced Air Filtration
Improving Indoor Air Quality (IAQ) remains an important goal for designing living spaces as recognized by PlasmaMade’s advanced air filtration systems. Utilizing advanced plasma technology, these branded solutions eliminate pollutants and allergens… contributing to “wellness” benefits in homes and commercial spaces.
Laufen: Sustainable Design for the Modern Bathroom
Laufen – in collaboration with Roca – unveiled a new collection of sustainable bathroom fixtures. Their focus on water-saving technologies and contemporary aesthetics aligns with the growing demand for eco-conscious products. The VAL Luminex bathtub, with its integrated LED lighting and The MEDA collection, designed by Peter Wirz, both offered versatility and timeless appeal. And Laufen’s commitment to sustainability was exemplified by their investment in the world’s first electric tunnel kiln for ceramic sanitaryware production.
Longboard Architectural Products: The Beauty of Aluminum
Longboard Architectural Products introduced their new Aluminum Lap Siding. This innovative product combines a traditional look – with the durability of extruded aluminum – offering a long-lasting and low-maintenance solution for residential elevations. After all, when it comes to developing a building material sales strategy, showcasing a product that’s both aesthetically pleasing and highly functional is a major advantage.
The IBS/KBIS annual trade show experience reflects the industry’s continuing commitment to sustainability, design excellence and technological advancement. And as well, helps industry professionals track the trends that will be shaping the future of architecture and design.
If your Building Product Brand participated last week, ask yourself: were editors and influencers in-line to cover my new product launches? Were television crews interviewing our leadership… for commentary on critical economic developments?
And most importantly, are we planning to exhibit at KBIS/IBS 2026 in Orlando next February?
It’s certainly not too early to begin developing strategies for an even higher return on sales & marketing alignment investments.
Kleber & Associates specializes in helping brands maximize their trade show presence. From compelling user-experience design – and messaging for media engagement and lead generation – our team ensures that your brand stands out… with compelling reasons to attract the right audience. Send an email to Steve at sk@kleberandassociates.com today to start preparing for KBIS/IBS 2026!
