Ways to Deliver Better Customer Service for Building Product Brands
Responsive customer service is designed to foster commitment and trust. Yet when most people hear the phrase “customer service,” their typical understanding is from the end user’s point of view. But we must remember that customer service -- and the trust that it...
Elmira Stove Works Unveils Gemology, Newest Curated Color Collection
ARNPRIOR, Ontario (March 28, 2022) – Elmira Stove Works, the leading manufacturer of premium vintage-inspired appliances, has announced its newest curated color offering, now available as a custom option for both its Northstar and Elmira Stove Works lines. The...
Critique: Are we Offended by this Bidet Brand’s Campaign?
Recently, Joe Rogan lamented the death of comedic movies while talking with a guest on his podcast. In this era of extreme political correctness, being even the slightest bit offensive is a cardinal sin. To prove their point, Rogan and his guest said that a movie like...
How to Create Brand Voice for Building Product Brands
Steady, consistent dialogue strengthens connections in business relationships… as much as it does in personal ones. For a brand, that dialogue can be summed up as brand voice. Put simply, a brand voice is the language and tone delivered by a brand. It determines...
Nostalgia Marketing Trends For Building Product Brands
Nostalgia can be defined as “sentimental.” Or a yearning desire for the past. It’s the warm and fuzzy feeling that surrounds us all… when we recollect positive times from yesteryear. Of course, this longing for the “good ole’ days” is a nearly universal trait… and, it...
Tractor Supply “Life Out Here” Millennial Homeowner Campaign
For brands that want to appeal to customers migrating to the Next Frontier, you can either follow them there… or you can greet them when they arrive. Retailer Tractor Supply Company seems poised to do the latter. A drive across America’s Heartland will take you...
New QR Code Strategies for Building Product Brands
Most people who watch the Superbowl each year catch at least some of the ads. And like many of those fans -- studying the marketing strategies of each “spot” -- is among our favorite experiences of the game. One commercial that has generated its share of excitement in...
IBS/KBIS 2022 Brings Home Innovation & Renewed Enthusiasm for Building Products
An estimated 70,000 industry professionals converged upon the Orlando Convention Center from February 8-10 for the highly An estimated 70,000 industry professionals converged upon the Orlando Convention Center from February 8-10 for the highly anticipated...
Super Bowl LVI Lessons for Challenger Brands
Super Bowl LVI is just a few short hours away -- where two longshot teams, the Cincinnati Bengals and Los Angeles Rams, will be going head-to-head (or rather, helmet to helmet) in a battle for the ultimate victory. This annual sporting event is a beloved American...
Using Attraction Marketing to Build Trust for Building Product
All too often, the way brands try to motivate a prospect towards purchase -- is to show the product -- and then encourage the sale... by touting a long list of features and benefits. Indeed, the world is full of messages that shout: “buy me!” However, messaging that...
BackGrounders:
Get Social
