Feeney, Inc. Introduces Antimicrobial Powder Coatings for DesignRail® Aluminum Railings
OAKLAND, Calif. – August 2021 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, has announced the availability of new Antimicrobial Powder Coatings for its DesignRail® Aluminum Railing System. Feeney customers can now...
Carlisle Transformative Design Team Introduces the One Board Floor
STODDARD, N.H. – June 15, 2021 – Carlisle Wide Plank Floors, the leader in wide plank hardwood flooring for residential and commercial spaces, has debuted its newest flooring design concept – the “one board floor.” For its latest concept floor, Carlisle’s...
Why Agile Marketing Matters for Building Product Brands
Agile Marketing is a phrase that continues to gain traction in marketing circles. It’s an easy concept to initially dismiss… as simply just another buzz phrase. Another concept to file away with TQM (Total Quality Management) certificates and Six Sigma Blackbelts...
The Great Resignation – How To Outsource Your Marketing Now
The American economy is shifting even as it recovers from the global disruption brought about by the pandemic. The people whose labor fuels that economy seem to be behaving in unprecedented ways. A brief skim through the business press or watching a half hour of CNBC...
Show Review… Best New Products at PSP/DeckExpo
Last week, thousands of industry professionals congregated at the 2021 International Pool Spa Patio (PSP) Expo / DeckExpo show in Dallas. Event attendance increased by 21 percent from 2019, when the event was held in New Orleans. PSP Expo, the premier...
The Home Depot & Lowe’s Record Earnings | The Social Media Factor
The United States’ two home improvement retail behemoths, The Home Depot and Lowe’s, announced their third quarter earnings this week and they were eye-opening. We’ll analyze how to leverage this new “big box” trending data -- to help you drive sales and marketing...
To Rebrand… or Not to Rebrand a Building Product
Rebranding is one of the most expensive things you can do in marketing. But it’s not always a good idea... and many companies do it unnecessarily. You may have heard that social media giant Facebook -- undoubtedly one of the most powerful, successful companies of the...
Audience Segmentation Tips For Building Product Brands
As the old saying goes, you can’t be all things to all people. The same concept holds true for brands. Each type of audience requires a different approach and often, different content. Developing, presenting and monitoring these unique messages… are at the very heart...
What Building Product Brands Can Learn From Elon Musk
Just this week, Tesla’s per share price crossed the $1000 threshold and -- in so doing -- brought the electric vehicle’s market valuation into the trillion dollar club. That’s a distinction shared by a mere six corporations in history. And quite the...
How Building Product Brands Can Optimize Inbound Marketing
Inbound Marketing is a term that gets discussed a great deal in the business media, but what is it exactly? It’s important to understand how Inbound Marketing can help building product brands generate brand awareness and affinity throughout the sales...
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