[K&A] Paid Media and Earned Coverage Changes for Building Products

We’re strong believers in the PESO model of marketing and PR. But what does that mean exactly? PESO stands for Paid, Earned, Shared and Owned media. The acronym, developed by PR and social media expert Gini Dietrich, describes the framework for all of...

What A Shampoo Brand Can Teach Us About Building Product Claims

For the past few months, the luxury hair care brand Olaplex has been fighting allegations of harm caused by their product. The accusations have graduated to legal complaints — and on February ninth, 30 women filed a lawsuit — claiming the...

Sauder Cabinetry Unveils Evolve, the Next Step in Frameless Cabinetry

LAS VEGAS, Nevada (February 27, 2023) – Ohio-based Sauder Cabinetry, a division of Sauder Woodworking, a trusted name in stock cabinetry, is thrilled to introduce Evolve, an unparalleled product line that embodies sophistication, durability and cutting-edge...

Kleber & Associates Launches Three New Clients At IBS/KBIS

This week, hundreds of thousands of design and construction professionals will come together… for the largest annual gathering of North America’s design and construction industry. Design & Construction Week features the co-location of the...

Video Content That Delivers for Building Product Brands

These days, anyone with a smartphone can make and post a video. But useful video content that drives traffic and engages leads… involves more than a convenient device. When approaching a particular campaign, often these are the qualifying questions: What kind...