These days, anyone with a smartphone can make and post a video. But useful video content that drives traffic and engages leads… involves more than a convenient device. When approaching a particular campaign, often these are the qualifying questions: What kind...
Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the growing momentum — and opportunities — for microgrids and how they will impact the building industry. ~ Chris Luzar, Frohman &...
Despite entering the new year amid a backdrop of 40-year-high inflation, the current sales and marketing landscape provides a “once-in-a-generation” opportunity for progressive building product brands to reengineer the business process. In fact, a unique...
Technology moves fast. Yet, adoption often can appear slow. Every once-in-a-while, a brand imagines a new application for a proven tech tool. And helps to propel our construction channel forward. An example of this phenomenon is QR codes — the curious...
It’s not news that the supply chain is experiencing unprecedented challenges. Now that the holidays are upon us, the supply chain is under even more pressure to “deliver the goods.” And consumers are facing another holiday season rife with shortages...
