THOUGHT LEADERSHIP Offer an expert opinion While the term “thought leader” gets tossed around a lot these days, it’s much more than just another corporate buzz phrase. Thought leadership is an integral part of any building products marketing program...
Social media has moved far beyond the novelty stage — and for many — is an integral part of daily life. All the while, suburban homeowners are scooping up products mentioned by home and lifestyle influencers like Chip and Joanna Gaines. Home cooks are...
Influencing the Influencers Free Downloadable eBook Influencers are trusted by millions. And it’s clear marketers are paying attention. After all, these influencers are driving online engagement, building word of mouth and – ultimately helping brands...
Selling a product that requires trained and experienced installers can be challenging. Yet, it’s critically important to get this mission right. After all, general contractors are the gatekeepers to those installers… and knowing how to market and sell to...
Public Relations is a critical element of any strategic communications plan — and an essential part of a brand’s larger marketing approach. The term gets used a lot. But what is PR, really? For starters… it’s much more than press releases. Or...
