If there’s one technology that’s stood the test of time as a marketing technique, it’s email. News of its death has, on multiple occasions, been greatly exaggerated. But is the end of marketing emails and e-newsletters in sight? What should building...
The home and building world was rocked recently by a new report that millennials who have purchased homes, to a very large degree, regret that decision. How did this happen? And what can you do about it? For years, the industry has struggled with mixed signals from...
Well, another Super Bowl is behind us, and with it are all of the over-thought, dubiously strategic, creative-for-creativity’s-sake commercials. As with every year, the time between the on-field action (such as it was) was filled with gems and duds in almost...
It’s a tough time to be a journalist covering the building and remodeling industry. Or just about any trade industry, for that matter. Which also presents an opportunity for you as a home & building materials marketer to fill a void…if you do it...
How to Innovate in the New Year The trusty garage may become a thing of the past. You know, the large spaces found in most American homes — designed to accommodate two or even three cars — but are just as often used for storing junk? Thanks to technology,...
