How Brands Can Use Journalism To Reach Their Customers

How Brands Can Use Journalism To Reach Their Customers

It’s a tough time to be a journalist covering the building and remodeling industry. Or just about any trade industry, for that matter. Which also presents an opportunity for you as a home & building materials marketer to fill a void…if you do it...
How to Innovate Building Product Marketing in the New Year

How to Innovate Building Product Marketing in the New Year

How to Innovate in the New Year The trusty garage may become a thing of the past. You know, the large spaces found in most American homes — designed to accommodate two or even three cars — but are just as often used for storing junk? Thanks to technology,...
How Building Products Marketers Create Content that Really Works

How Building Products Marketers Create Content that Really Works

One of the biggest trends in our industry in the last ten years or so is content marketing. It’s gotten to the point where it’s almost a buzzword, and many thought leaders have declared that its time has passed. The reason for skepticism is that so many...
Educating Consumers Through Showroom Experiences

Educating Consumers Through Showroom Experiences

Not long ago, we wrote about iconic fashion brand Gucci and their Gucci Garden Galleria. Since then, it seems like the whole building products industry has gone showroom mad! To recap, we came down largely in favor of Gucci’s approach. They’re a brand with...
Sears makes the right move by doubling down on Kenmore

Sears makes the right move by doubling down on Kenmore

The downfall of Sears has been well-documented, on our blog and in countless other places. Despite the company’s competitive and management issues, it does have a couple brand assets that have stayed strong in the face of the retailer’s decline. One of...