Last week, The Home Depot posted some of its best results in years… rising 4.9 percent, albeit merely 1 percent on a comp-store basis. And Lowe’s boosted its full year revenue outlook. As well as announcing the acquisition of Foundation Building...
For years, B2B(business-to-business) marketing has been fed a steady diet of features, benefits and transactional relationships. But as the lines between work and life blur – a new generation of buyers has grabbed the reins – and building product marketers...
The arrival of generative AI in marketing communications marks a significant evolution… offering powerful tools for content creation. And for customer engagement. For marketing professionals, the crucial focus is on establishing and adhering to ethical best...
Traditionally, a mid-year economic report provides a clear direction. In today’s economy shadowed by uncertainty, the temptation is to wait for more clarity. Less volatility. Maybe even fewer headlines. But history and data continue to show – that the...
For decades, Google has been the undisputed heavyweight champion of search, holding some 90% market share. While other platforms have vied for attention, Google has consistently innovated to maintain its dominance. Now, a new era is dawning… and it’s...
