While marketing will continue to evolve, one shift remains on an upward trajectory: influencer marketing is no longer merely a trend… it’s a fundamental strategy. Recently, Unilever announced a significant pivot, allocating 50% of its brand marketing...
Recently, Etsy – the online marketplace for handmade goods – launched a new marketing mission, “Keep Commerce Human”. The campaign spotlights its sellers, while addressing the rise of automation and mass production… as threats to...
On Monday of this week, the Nasdaq posted a significant one-day percentage drop as a market disruption prompted a steep selloff in US chipmakers. AI leader Nvidia sank 17% and it erased about $593 billion in stock market value… the deepest ever one-day loss for...
Achieving sales and marketing alignment is one of the building products channel’s most important goals. After all, when these two team functions work together seamlessly – the result will drive revenue growth – while enhancing customer...
Generative AI is transforming industries by offering innovative ways to craft unique experiences. And provide personalized solution recommendations. But it’s in customer service where AI is playing an increasingly central role for building product brands....
