For decades, construction products competed for Google’s first page. Today they are competing… to become AI’s first answer. Gartner sees this shift as so significant that the consultancy expects PR – and earned media budgets – to double...
Last week, a Wall Street Journal article framed the rise of communications executives in the C-suite as “the revenge of the publicists.” It’s a catchy headline. But the best communications leaders were never simply publicists. They’re...
7 Rules for Getting Your Content Cited by AI A field guide for building product brands 7 Rules for Getting Your Content Cited by AI A field guide for building product brands Lead with the answer. AI scans the first line or two for a clear claim. Bury your point in...
Most of us know the basic story of bees and flowers. The relationship is symbiotic. Bees move from bloom to bloom – which helps plants reproduce – while gathering what’s needed to sustain the hive. Yes, an essential exchange. What gets overlooked. Is...
For years, creating a brand for building products treated digital marketing as a support function. Host a website. Populate a CRM platform and an outbound email campaign. Post some social content and a budget for selected paid media. And when technology finally became...
