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HydroBlok How Our Team Is Transforming Innovation Into Market Adoption HydroBlok How Our Team Is Transforming Innovation Into Market Adoption Commercialization in Practice An innovative approach to exterior wall assemblies that simplifies installation while improving...

What the World Cup Can Teach Building Product Brands About Hispanic Contractors

Hispanic contractors and homeowners now represent one of the fastest-growing sources of revenue in building products… and too many brands in this industry are missing important opportunities. Start with the moment celebrated this past week. The FIFA...

Forecast | PR Budgets to Double for Building Products

For decades, construction products competed for Google’s first page. Today they are competing… to become AI’s first answer. Gartner sees this shift as so significant that the consultancy expects PR – and earned media budgets – to double...

Seven PR Rules For Building Product Brands To Drive Preference By AI

Last week, a Wall Street Journal article framed the rise of communications executives in the C-suite as “the revenge of the publicists.” It’s a catchy headline. But the best communications leaders were never simply publicists. They’re...

Seven Rules of AI

7 Rules for Getting Your Content Cited by AI A field guide for building product brands 7 Rules for Getting Your Content Cited by AI A field guide for building product brands Lead with the answer. AI scans the first line or two for a clear claim. Bury your point in...