What Etsy Can Teach Building Products About Brand Values

What Etsy Can Teach Building Products About Brand Values

Recently, Etsy – the online marketplace for handmade goods – launched a new marketing mission, “Keep Commerce Human”.  The campaign spotlights its sellers, while addressing the rise of automation and mass production… as threats to...
How to Compete and Thrive as a Challenger Brand

How to Compete and Thrive as a Challenger Brand

On Monday of this week, the Nasdaq posted a significant one-day percentage drop as a market disruption prompted a steep selloff in US chipmakers. AI leader Nvidia sank 17% and it erased about $593 billion in stock market value… the deepest ever one-day loss for...