People Over Chatbots: Why Sales and Marketing Alignment Matters Starbucks is seeking to reverse six straight quarters of a sales slump with increased customer care training… choregraphing its baristas how to be “extra friendly.” At first glance,...
While Kenvue says that Tylenol is safe, its stock hit a record low this week when claims were made on a potential link to autism. From shifting tariffs to international trade disputes… the business environment is more unpredictable than it has been in decades....
When the U.S. Department of Justice brought its antitrust case against Google, the tech world held its breath. Could this have become the beginning – of the end – for the company’s search dominance? Would the revelations shift power towards other...
Last week, The Home Depot posted some of its best results in years… rising 4.9 percent, albeit merely 1 percent on a comp-store basis. And Lowe’s boosted its full year revenue outlook. As well as announcing the acquisition of Foundation Building...
For years, B2B(business-to-business) marketing has been fed a steady diet of features, benefits and transactional relationships. But as the lines between work and life blur – a new generation of buyers has grabbed the reins – and building product marketers...
